Journal of Research and Development Institute Rajabhat Maha Sarakham University

Transformational leadership: demonstrated effects on the Thai Millennial cohort

Parinada Kanthamanon, Mahinthorn Pothiwan, Rebecca ChungHee Kim — Wed, 24 Jan 2024 00:00:00 +0700

In the face of fierce global economic competition, human resources among organizations have become pertinent in boosting competitiveness. Success in both human resources and organization management relies on leadership skills. Transformational leadership is notable for its ability to approach and engage the follower's motivation differently as teams and individually, along with adaptability in uncertain situations. Thailand, as one of the developing countries in Southeast Asia, needs to investigate the leadership style that fits in its national context. As millennial workers become crucial players with their distinct characteristics, it is essential to investigate a way to attract, train, and retain this cohort since they should soon enter the arena. Therefore, this study aims to contribute to the significance and a better understanding of how effective transformational leadership reflects on Thai Millennial workers and their intrinsic motivation and working environment from their perspectives. By conducting the research through quantitative data collected from the survey, the results show that transformational leadership has been well-performed in Thai workplaces and has a significant positive relationship with mediators; intrinsic motivation, and the working environment.

Development of lunch recipes from local wisdom to enhance the well-being of Pre-school children for small school, Muang District, Mahasarakham Province

chommanat Plaengmal, Nutchanard Meenasuntirak — Fri, 23 Feb 2024 00:00:00 +0700

Objective : 1. To study the nutritional status and food consumption behavior of early childhood children in small schools. 2. To develop lunch recipes from local wisdom to promote well-being of early childhood children for small schools. 3. To propose guidelines for promoting early childhood health for small schools in Muang District, Maha Sarakham Province.

Method : Use a mix method of quantitative and qualitative models. The sample consisted of 109 preschool children. The research tools were a 24-hour retrospective food consumption behavior assessment form, a lunch menu survey. Recipe Acceptance Assessment Form Data recording form from the program ThaiNutriSurvey 2.00 and data collection methods, including surveys, interviews, workshops. The statistics used in the research were frequency, percentage, mean and standard deviation. and presented the data in a descriptive way.

Result : 1. Nutrition status: 4.59% of 5 people underweight, 5.50% of short stature, 6 people, 9.17% of obese 10 people, and 6.42% of becoming obese in 7 people. and consumption behavior, it was found that all children ate breakfast with at least 2 food groups: rice, flour and meat or rice, flour and milk every day and ate 3 main meals a day every day by eating the rice group. - Flour 3 ladles per day, every day, eat eggs 3-7 days a week, 1 egg per day and add salty seasonings such as fish sauce, soy sauce, Maggie in cooked food every time. 2. Energy and Nutrient Assessment It was found that most food recipes passed the quality criteria and the development of lunch recipes from local wisdom. It was found that recipes that need to be improved to increase energy and fat will use more fried oil or ground pork. and reduce the use of fish balls 3. Guidelines for promoting well-being of early childhood children found that there should be agencies at the area to work together with parents integrated both at home and at school systematically from policy formulation. data forwarding system Providing knowledge and organizing developmental activities arrangement of study and play hours Provision of suitable and sufficient lunch

Conclusion : To promote early childhood well-being in addition to providing nutritious quality lunches It also requires cooperation from all sectors in organizing child care activities both at home and at school.

Physical Activity of Undergraduates Students in the Faculty of Education at Nakhon Ratchasima Rajabhat University

Duangjai Siriwatthanasin, Kridsana Jindarson, Kritarpa Jindason — Mon, 08 Jan 2024 00:00:00 +0700

This research aimed to study the knowledge, attitudes, and behaviors related to physical activity of undergraduate students, in the Faculty of Education at Nakhon Ratchasima Rajabhat University. It is survey research. Subjects were 238 undergraduate students, Faculty of Education, Nakhon Ratchasima Rajabhat University, 3rd year enrolled in Health Promotion and Care, semester 2, academic year 2022 by using purposive sampling. The research instrument was the physical activity questionnaire with the content of validity between 0.60-1.00, constructed by the researcher. The data was analyzed by frequency, percentage, average and standard deviation. The results showed that Undergraduate students, Faculty of Education, Nakhon Ratchasima Rajabhat University, mostly had knowledge about physical activity at a moderate level, 164 people, representing 68.9 percent. good level the mean was 4.15. Most of the students had a very good attitude toward physical activity. and most physical activity behaviors were moderate. with an average of 1.72

The Development of the Quality of Life of Ban Nong No Tai, Upgraded to a Sustainable Self-reliant Rajabhat Village

Saijaay Pengteee, Prasopsuk Rittidet, Sunantha Kinnareewong — Fri, 08 Mar 2024 00:00:00 +0700

The research aimed to: (1) study the needs for community innovations for the development of Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Mahasarakham Province; (2) study the results of using community innovations in the development of the quality of life of Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Mahasarakham Province; (3) study the sample’s satisfaction with the development of Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Mahasarakham Province. The research employed the mixed methodology of quantity research and quality research. The sample comprised 50 people, selected according to the criteria of Rajabhat Village. The key informants were 10 heads of community enterprises and members of the Rungruang Naturally Dyed Cotton Cloth Weaving Group of Nong No Tai, 3 community learned persons specialized in cloth weaving, and 3 academicians related to the development of the cotton cloth weaving group. The instruments were: (1) a survey form for needs for community innovations on economic, social, environmental, educational and well-being aspects for the development of Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Maha sarakham Province; (2) a questionnaire on the quality of life for Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Mahasarakham Province; (3) a satisfaction questionnaire. The statistics employed in the analysis of data were basic statistics: the mean () and standard deviation (S.D.). The research setting was Ban Nong No Tai, Phra That Sub-district, Na Dun District, Mahasarakham Province. The presentation of the results employed tables and descriptive analysis.

The results were as follows:

The needs for community innovations for the development of Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Mahasarakham Province were: (1) on the economic aspect — cultural tourism — 33.33 percent; (2) on the social aspect — production group administration — 32.00 percent; (3) on the well-being aspect — multi-age recreation — 30.61 percent.
Regarding the use of community innovations in the development

of the quality of life of Ban Nong No Tai, upgraded to a sustainable self-reliant Rajabhat Village of Mahasarakham Province, it was found that the village, having the quality of life as a sustainable self-reliant Rajabhat Village, had 5 aspects: economic, social, environmental, educational and well-being aspects. On the whole, the quality of life was at the highest level ( ) = 4.75 S.D. = 0.50. When each aspect of the quality of life was considered, it was found that the 1^st to the 4^th ranking aspects, which were the well-being, social, economic and environmental aspects, had their means as follows: = 4.92, S.D. = 0.26; = 4.88, S.D. = 0.36); = 4.78, S.D. = 0.42; and = 4.74, S.D. = 0.49.

(3) Regarding the sample’s satisfaction with the poject, it was found that, on the whole, the satisfaction was at the high level ( = 4.15, S.D. = 1.11). The highest satisfaction was on using the results in the Rajabhat Village and extending the results to other villages ( = 4.60, S.D. = 0.44)

The Developing Strategy on Educational Administration and Management For Development of Educational Quality in Private Schools of Udon Thani Province

Amnuai Meerakar — Wed, 31 Jan 2024 00:00:00 +0700

This research was mixed – method research included quantitative research and qualitative research with the objectives included a study of fundamental data on developing strategy for development of administration and management for development of educational quality in private schools of Udonthani Province 2) creation of the developing strategy on administration and management for education on quality in private schools of Udonthani Province using test of developing strategy on educational administration and management for educational development on quality in private schools of Udonthani Province and estimation the developing strategy on administration and management for education on quality in private schools of Udonthani Province. The instruments using for this research included questionnaires, deep interview, record model for meeting and group dialogue. The statistics using for quantitative data analyzing included percentage, mean, standard deviation and content analysis. The samples for the first period were 110 persons from administrators and teachers and from wise people for 5 persons, for second period were 9 persons from the wise people for third period were 495 persons from administrators and teachers and for Fifth period were 275 persons from administrators and teachers.

The results of findings were as follows :

1.The results of findings on currentcondition for development of administration and management on education quality in private schools of Udon Thani province were in medium level for overall,the need was in high level for overall and the expectation on lining from high to low includedthe aspects on administration and management personnel’s, development on the system ofadministration and management and academicadministration and management as respectively.

The results on creation of developingstrategy for development on educational quality in private schools of Udonthaniprovince included 8 strategies as 1. Preparation of readiness 9 for learners, 2. Systemperformance enhanced towards educational quality, 3. Development for teachers andeducationalpersonnel’s, 4. Development of information technology for education, 5. Development of curriculum and performanceon learning and teaching, 6. Support on participation from all parts in communities 7.caption of resources for support anddevelopment educational quality and 8. Creation of academic network fordevelopment of educational quality.
The results of appropriated estimation for strategy and handbook on strategic wasge for development on administration and managements for educational development in private schools of UdonThani provincewere in high level for overall.
The test of strategic usage was founded that the effectiveness of strategyon development of administration and management for development of educationalquality in private schools of Udon Thani province was in the highest level foroverall.
The results on estimation for possibility and utility of developing strategyon administration and management for development of educational quality inprivate schools of Udon Thani provincewere in the highest level for overall.
The results of participialestimation of administratorsand teachers towards developing strategy for administration andmanagement for development of educationalquality in privateschools of Udon Thaniprovincewere in the higherlevel for overall.

The Guidelines for Developing Technological Leadership of School Administrators Under the Secondary Educational Service Area Office Kalasin

Vajanaporn Toommawat, Kritkanok Duangchatom — Tue, 23 Apr 2024 00:00:00 +0700

The purposes this research were to 1) study the current conditions, desirable condition and need assessment of technological leadership of school administrators under the secondary educational service area office Kalasin. 2) to study the guidelines for technological leadership of school administrators under the secondary educational service area office Kalasin. The research was divided into 2 phases: Phase 1 study the current conditions, desirable condition and need assessment of technological leadership of school administrators. The sample group were 320 school administrators and teachers. The research instrument were questionnaires discrimination was 0.21–0.69, reliability of .88. The statistics used for data analysis were mean and deviation standard. Phase 2: study the guidelines for technological leadership of school administrators. The target groups include 3 school for visiting best practices and 7 experts for assess suitability possibility of guideline. The research instrument were interview form and assessment form of guidelines. The results of the research were as follows:

1. The current state in overall was moderate average and the desirable state in overall was in the highest level. The need assessment rank from high to low level was 1) Ethics using technology 2) Technology vision3) Technology for the administration 4) Technology for evaluation 5) Technology for learning, respectively.

2. Guidelines for technological leadership of school administrators under the secondary educational service area office Kalasin, Include 1) principle and reason 2) objective 3) content 4) development process and 5) measurement, Evaluation, feasibility and utility was the highest in overall.

Development of the Teacher Leadership Model of Nonthun Municipal School Department of Education Khon Kaen Municipality

Worawut Anpanya — Wed, 06 Mar 2024 00:00:00 +0700

The purposes of this research were to: 1) study the components of leadership teacher 2) study the current condition and the desirable conditions of the teacher leadership 3) establish and develop a model for developing teacher leadership 4) study the effect of the develop teacher leadership model performed in 4 phases Phase 1: Study the components of collaborative teacher leadership by means of group discussion with experts and assessment; Phase 2: study the current and the desirable conditions of the teacher leadership with the sample of this research was the Municipal School teachers, comprised 248 people; Phase 3: establish and develop the teacher leadership model, and evaluate by the expert; Phase 4: applying the developed teacher leadership to 38 teachers of Nonthun Municipal School. The research instruments included tests, assessment forms, questionnaires, and interview forms. Statistics used in the research were percentage, mean, and standard deviation.

The results of the research were: 1. The components of teacher leadership have 5 components: 1) shared vision 2) teacher as change agent 3) team building 4) curriculum development and implementation 5) learning process 2. Study of the current and desirable conditions of the teacher leadership reveal the overall current at the high level. The statistical significance of the needs level of 0.24. 3.To establish and develop a model for developing teacher leadership; confirming the development model with 5 experts of the connoisseurship 1. Introduction 2. Details of methods: 1) workshops 2) practice 3) study tours 4) PLC 5) Supervision, supervision, monitoring 3. Tools 4. Conditions 5. Studying the results of using the model, it was found that scores after development were significantly higher than before at .05 level and 70percent of everyone passed the criteria. The results of teacher leadership measurement after the development were higher than before the development at the .05 level. Results of the evaluation of those who received the development. Overall, it is at a high level in every aspect. it is at the highest level.

Keywords: Development Model, Teacher Leadership

Service Quality Of the Provincial Electricity Authority Udon Thani 2, Udon Thani Province

Ittikorn Tangkitcharoenphong, Thitaree Sirimongkol — Tue, 23 Apr 2024 00:00:00 +0700

This research is a quantitative research. The purpose of this study were 1) to know the perception of service quality of the Provincial Electricity Authority Udon Thani 2 and 2) to analyze factors affecting the perception of service quality of Provicial Electricity Authority Udon Thani 2. The research instrument is a questionnaire to collect data. The sample group consisted of 210 people who used the service of the Provincial Electricity Authority Udon Thani 2. Statistics used to analyze the data were frequency, percentage, mean and standard deviation, Exploratory Factor Analysisy by Principal-Component Analysis (PC) and Varimax Orthogonal Axis method. The KMO value which was used to evaluate the suitability of the data was 0.919.

The results of the study revealed that the overall perception of service quality was at the highest level. The results of the analysis of the perception of service quality of service factore consisted of 1) the concrete aspect, 2) the readiness and competence of the staff, 3) the operational aspect, 4) the information technology in operation aspect, 5) the public relations aspect and 6) giving advice with the percentage variance 64.541%

Model of Developing Ecotourism with Community Participation Ban Bang Di Sao Phao Beach, Sichon District, Nakhon Si Thammarat Province

Nattakrit Anakpatraphorn, Chayakan Ruangsuwan, Paisarn Worakham — Mon, 22 Apr 2024 00:00:00 +0700

The purposes of this research were to : (1) Study the needs and current conditions regarding The research of Model of developing ecotourism with community participation Ban Bang Di Sao Phao Beach, Sichon District, Nakhon Si Thammarat Province aims to component, indicator and developing model including public hearings by using research and development methodologies consisting of 3 phases : 1) Study of components and indicators Using an evaluation form with 6 experts and a structured interview. 2) Create a model of developing ecotourism with community participation By 9 experts, The tools used in research were group discussion recording and assessment form. 3) Public hearing The sample group consisted of 80 people. The statistics used in data analysis were mean and deviation.

The results showed that : 1) The composition and indicators for developing ecotourism with community participation had 4 components and 20 indicators: (1) resource area had 5 indicators, (2) environmental management had 5 indicators, (3) tourism activities had 5 indicators and (4) Community participation had 5 indicators. 2) Model of developing ecotourism with community Participation Ban Bang Di Sao Phao Beach, Sichon District, Nakhon Si Thammarat province Consisting of 4 elements: (1) principles and reasons, (2) objectives, (3) ecotourism development activities, consisting of 4 activities: (3.1) Activities to promote the philosophy of Sufficiency Economy (3.2) Activities to promote young community guides. Ban Bang Di Sao Phao Beach (3.3) Seminar activities for community development Ban Bang Di Sao Phao Beach (3.4) Activities to promote community leaders and (4) Guidelines for measurement and evaluation The model was appropriate and feasible. Overall was at the highest level. and 3) The results of the public hearing experiment found that people agreed with organizing the activity of the model of developing ecotourism with community Participation Ban Bang Di Sao Phao Beach, Sichon District, Nakhon Si Thammarat province.

Classroom Research on “Analysis of Creative Works of Journey Literature Written by the Third Year Students Majoring in Thai in the Second Semester of the 2022 Academic Year, Faculty of Education, Mahasarakam Ratjabhat University”

Suthas Vongkrabakthaworn — Tue, 23 Apr 2024 00:00:00 +0700

Analysis of creative works from learning is an important issue which will provide us some understanding on development of the learners and it is the inspection of learning management to be used as a case study for further improvement. This Classroom Research on “Analysis of Creative Works of Journey Literature Written by the Third Year Students Majoring in Thai in the Second Semester of the 2022 Academic Year, Faculty of Education, Mahasarakam Ratjabhat University” current study aimed to analyse the contents of creative works of journey literature which are divided into four topics; thinking about what is loved, getting to know the places, ways of living, thoughts and events which aimed to analyse aesthetics of creation of journey literature which are divided into three topics; creation of sensation, sound setting and comparison of meanings. The samples of the study are 25 stories of journey literature written by the 25 third year students majoring in English, Faculty of Education, Mahasarakam Ratjabhat University, who registered in the course of journey literature in the second semester of the 2022 academic year.

The findings of the study are as follows:

1.Regarding the content analysis and from the analysis of all 25 stories of journey literature, it was found that the presentation of the creation of the stories in all perspectives according to the frequency of the creation covers 75 times of pondering of what is loved, 106 times of thinking of places, 57 times of thinking about life and 59 times of thoughts and events. This indicates that the students give their priority of their writing on observation and taking data from the places as their presentation. Specially, they showed their ideas about the CORONA VIRUS 19, talking about the contexts of society, economics and politics. The critiques on the works of the government were found in many journey stories which reflect that current students and new generation dare to show their ideas with more concerns on public.

Regarding the analysis of aesthetics and from the analysis of all 25 journey stories, it was found that the creation of taste which was most frequent was “the taste of love” which occurred for 89 times. The subsequent occurrence was “the taste of sorrow” which occurred for 34 times. This indicates that the students had knowledge and understanding on the process of describing journey stories which focus on the emotion of love as the main stream and when people have to depart from their beloved ones, they always have sorrows. Therefore, the occurrence of the words indicating sorrow in a subsequent order is regarded as the concurrence with the presentation technique according to the style of the journey stories. Regarding the sound setting, there was the most use of sound concurrence for 2,290 times which was regarded as the basic skill in writing a poem. In a subsequent order, there was the use of consonant concurrence for 350 times which indicates that the students had a skill of using words and gave an importance on increasing the melody of the poem verses. Regarding the comparison of meanings, there was the most use of simile for 89 times which appeared in all stories of journey literature. It is noted that the rhetoric style of the comparison is a style which is widely used even in the daily life when people need to indicate something or it is easy for understanding its style. Next, there was the use of exaggerated words for 48 times which is the expression of much feeling about loving emotion which can not be replaced by real words (reality).

The results of the study revealed that the students understood the concept of journey literature and created skills from learning poetry writing in a satisfactory way.

A Competency-Based Non-Degree Curriculum on Growing Safe Vegetables to Promote Smart Farmer Agriculture

Mon, 04 Mar 2024 00:00:00 +0700

The competency-based non-degree curriculum on growing safe vegetables to promote smart farmer agriculture was constructed and developed with participation of 3 partners of the New Breed Graduate Production Project. The curriculum is of the non-degree type. It has received a research fund from the Higher Education Manpower Production and Development Promotion Group, Manpower Promotion and Development Division, Ministry of Higher Education, Science, Research and Innovation (MHESI), and the implementation of the curriculum was approved by the New Breed Graduate Production Project. The objectives of the curriculum are: 1) to study the results of the farmers’ practice in growing safe vegetables that is certified as having agricultural commodity standard according to the principles of Good Agricultural Practices (GAP); 2) to study the results of the farmers’ practice in safe vegetable processing which has products with comercial value added for the smart farmer. The instruction employed 3 modules. Module 1: Re-Skill —plant production according to the principle of GAP. Module 2: UP-Skill —growing safe vegetables according to the agricultural commodity standards of GAP. Module 3: Up-Skill —growing safe vegetables that develops the famer into a smart farmer. The allotted time for learning is 285 hours, 60 hours for theory and 225 hours for practice. The target group comprises 50 farmers from Ban Pho-ngoen, Village No. 13, Na Si Nuan Sub-district, Phayakkhaphum Phisai District, Mahasarakham Province. The research instruments are: 1) a learner’s competency assessment form on the body of knowledge, practical skill and attitude for the competency-based non-degree curriculum on growing safe vegetables to promote smart farmer agriculture; 2) a questionnaire on growing safe vegetables according to the standards of plant commodity of GAP to develop smart farmers; 3) an application form for plant production site of GAP (for sole farmer); 4) an assessment record for plant production site of GAP according to agricultural commodity standards (TAS): good agricultural practices for food crops. The statistics employed in the analysis of data were the mean () and standard deviation (S.D.). The research results are presented in tables and descriptive analysis.

The results are as follows:

1) The study on the 50 farmers’ practice in growing safe vegetables revealed that 46 farmers, or 92 %, were certified as having agricultural commodity standard according to the principles of Good Agricultural Practices (GAP). Their practice was in accordance with the Good Agricultural Practices for Food Crops (TAS).

2) The study on the farmers’ practice in safe vegetable processing which has products with comercial value added for the smart farmer revealed that the 50 farmers were able to apply their knowledge, skill and attitude in safe vegetable processing and could produce 12 products with commercial value added, and they could decrease the expense on their own vegetable consumption for 7,250 baht in each production round. From the cost of production of 41,450 baht, the products weighed 2,432 kilograms and were sold for 74,540 baht. The profit was 40,440 baht. When the farmers finished the third module, they were able to pass the smart farmer’s standards on 6 aspects. However, 42 of the 50 farmers, or 92%, could be developed into a smart farmer who grows safe vegetables according to the GAP standards.

Developing critical reading and thinking skills using reading and critical thinking exercises Ramakian at Narai Prabnontok together with Kahoot game for 2nd year high school students.

Sunantha Kinnareewong, Sayjai Pengteee, Dechsit Lunsopa — Wed, 13 Mar 2024 00:00:00 +0700

The objectives of this research were 1) to develop a reading and critical thinking exercise in literature; 2) To compare the reading and analytical skills of students who learned by using the reading and analysis skills of the literature titled Ramakian at Narai Prabnontok together with the use of Kahoot games before and after class 3) To study the satisfaction of students who learned by practicing reading and analyzing the value of literature. Ramakian at Narai Prabnontok in conjunction with Kahoot

The sample used in this development was 40 students in Year 2/5 of Roi Et College for the academic year 2022 from cluster sampling using classrooms as random units. The tools used in the development include: 1) 6 learning management plan for secondary school year 2, 6 hours plan, 1) learning management plan 1, practice analyzing the value before learning from Ramayana, learning management plan 2, history of Ramakian at Narai Prabnontok, learning management plan 3, study the story, disconnect wisdom, learning management plan 4, learn value. Ramakian at Narai Prabnontok Learning Management Plan 5: Finding Value from Kahoot and Learning Management Plan 6: Practice analyzing value after learning from Ramayana. 2) Reading and thinking skills to analyze the value of literature Ramakian at Narai Prabnontok For secondary school 2, 2 sets of 20 questions are divided into 1 set of 10 questions and 1 set of 10 Kahoot exercises 3) Satisfaction questionnaire of secondary school students of Roi Et College, Roi Et Province, academic year 2022. Ramakian at Narai Prabnontok together with the use of Kahoot game as a rating scale of 5 levels of 4 aspects and 18 items can summarize the results of the study as follows:

The results of the reading and thinking exercises analyze the value of literature. Ramakian at Narai Prabnontok, together with the use of Kahoot games for secondary school students to be effective according to the 80/80 criteria, found that the effectiveness of the reading and critical thinking exercises for the value of literature. Ramakian at Narai Prabnontok (E1/E2) is equal to 81.62/98.38, which is higher than the set 80/80 threshold.
Comparative analysis of reading and critical thinking skills of students who learned by practicing reading and thinking to analyze the value of literature. Ramakian at Narai Prabnontok, together with Kahoot after school, was statistically significantly higher than pre-school at .01.
Comparative analysis of reading and critical thinking skills of students who learned by practicing reading and thinking to analyze the value of literature. Ramakian at Narai Prabnontok, together with Kahoot after school, was statistically significantly higher than pre-school at .01.
The results of the analysis of the satisfaction of students studied by the reading exercises analyzed the value of literature. Ramakian at Narai Prabnontok in conjunction with the use of Kahoot game at the highest level ( = 4.66, S.D. = 0.53 ) When considering the details, it was found that 1) the satisfaction with the skill exercises; Students had the highest level of overall satisfaction ( = 4.55, S.D. = 0.60), 2) Reliance on Kahoot games, students had the highest level of overall satisfaction ( = 4.70, S.D. = 0.47), 3) Satisfaction with teachers. Learners are most satisfied ( = 4.74 , S.D. = 0.52 ).

Innovative management for Success of Infrastructure enterprise

Aphichai Chumchuen, Chaowarit Chaosangrat, Vorsit Chareonputch — Fri, 19 Apr 2024 00:00:00 +0700

The real estate industry faces business operations in a highly competitive environment and the recent outbreak of COVID-19 has resulted in a rapid social adaptation. and dramatic changes, especially the introduction of various technologies to take care of and prevent the spread of COVID-19, such as the use of applications to track and prevent the spread of COVID-19 The impact of the Covid-19 epidemic has resulted in more people working from home (Work from home), thus using technology. and new innovations become part of living and working Therefore, by making people work at home more, there is a change in decision making in buying a home or behavior in making a decision to buy a home. As a result, there is a demand for horizontal housing rather than vertical. such as a condominium Real estate entrepreneurs therefore need to adjust to accommodate the changing lifestyle trends of people and there is an urgent need to bring innovations in real estate management to manage sudden change