Journal of Research and Development Institute Rajabhat Maha Sarakham University https://www.tci-thaijo.org/index.php/rdirmu <p>สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏมหาสารคาม ได้ดำเนินการจัดทำวารสารทางวิชาการเพื่อเป็นช่องทางในการเผยแพร่ผลงานทางวิชาการให้กับนักวิจัยและนักวิชาการ ผ่านเข้ามาเป็นปีที่ 6 โดยออก 2 ฉบับ/ปี ทุกบทความได้ผ่านกระบวนการกลั่นกรองจากผู้ทรงคุณวุฒิที่มีความเชี่ยวชาญเฉพาะเป็นอย่างดี กองบรรณาธิการขอขอบคุณผู้ทรงคุณวุฒิ (Peer reviewer) ที่อนุเคราะห์กลั่นกรองบทความให้ได้มาตรฐานทางวิชาการซึ่งวารสารจะพยายามยกระดับมาตรฐานเพื่อเข้าสู่ฐาน Asian Citation Index (ACI) ต่อไป นอกจากนั้นสิ่งสำคัญต้องขอบพระคุณผู้แต่งบทความทุกท่านที่พยายามสร้างสรรค์ผลงานทางวิชาการและให้ความไว้วางใจกับวารสารสถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏมหาสารคาม เป็นช่องทางในการเผยแพร่สิ่งสร้างสรรค์ที่มีคุณภาพเป็นอย่างดี ท่านที่สนใจจะตีพิมพ์เผยแพร่ผลงานทางวิชาการหรือสืบค้นข้อมูลทางวิชาการ ตลอดจนการสืบค้นข้อมูลบทความได้ที่ เว็ปไซต์ <a href="https://www.tci-thaijo.org/index.php/rdirmu/index">https://www.tci-thaijo.org/index.php/rdirmu/index</a>&nbsp;กองบรรณาธิการขอขอบพระคุณคณะกรรมการกองบรรณาธิการทุกท่านที่อนุเคราะห์ให้ข้อเสนอแนะในการปรับปรุงแก้ไขมาตรฐานการบริหารงานวิชาการของวารสารเพื่อให้บทความมีมาตรฐานทางวิชาการอย่างเหมาะสมยิ่งขึ้น</p> en-US <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารสถาบันวิจัยและพัฒนา</p> krisda@rmu.ac.th (นายกฤษฎา แสนบัวคำ) sulawan69@gmail.com (นางสาวสุลาวัลย์ กุดวิสัย) Mon, 02 Sep 2019 00:00:00 +0700 OJS 3.1.0.1 http://blogs.law.harvard.edu/tech/rss 60 Content https://www.tci-thaijo.org/index.php/rdirmu/article/view/216142 Editorial RDI-RMU ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/rdirmu/article/view/216142 Mon, 02 Sep 2019 00:00:00 +0700 Appendix https://www.tci-thaijo.org/index.php/rdirmu/article/view/216144 Editorial RDI-RMU ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/rdirmu/article/view/216144 Mon, 02 Sep 2019 00:00:00 +0700 The Education’s Philosophy and Logical Curriculum in University of Viet Nam https://www.tci-thaijo.org/index.php/rdirmu/article/view/211352 <p>Logic is taught in all colleges and universities in Vietnam with duration of 2 - 4 credits, depending on the discipline. In the academic year 2016-2017, Vietnam has 1,767,879 undergraduate students and 47,800 college students (Ministry of Education and Training. 2017). That means, every year, there are about 600,000 students studying the Logic. A number is impressive. Therefore the influence of the logic in student knowledge is significant. But the first thing to do when designing a curriculum is to define its goal. This goal is determined by the educational philosophy. In this paper, we discuss the influence of the educational philosophy on the development of the logic curriculum. We introduce the main contents of logical curriculum, the influence of educational philosophy on the design of the subject, and the difficulties of students when they study this subject. Finally, we recommend solutions to better teach logic.</p> Tran Minh Hieu ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211352 Sun, 30 Jun 2019 00:00:00 +0700 The Model of Health Behavior Promoting among Primary Hypertension patients without Causes in Nong Khai Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211353 <p>The objectives of this study were to survey the factors affecting health behavior promoting among primary hypertension patients, to design a model of health behavior promoting among primary hypertension patients, to try out and evaluate the model of the health behavior promoting. The research methodology was divided into three steps: Phase 1, the quantitative research method was employed for casual factor analysis. The samples were two hundred and forty primary hypertension patients from nine districts in Nong Khai province. The instrument was a questionnaire. The research statistics used were frequency, percentage, mean and standard deviation. LISREL was used for structural equation analysis with the.05 level of statistical significance. Phase 2, the qualitative research method was employed to design a model of the health behavior promoting among primary hypertension patients through a focus group method including a brain storming approach. The target population was twenty experts in health behavior promoting. And phase 3, the model was tried out with fifty primary hypertension patients and evaluated by comparing the results before and after using the model. The significant differences of the results were determined by MANOVA (Repeated Measure). Results of the research were as follows : 1) The finding showed that the factors affected health behavior promoting of the primary hypertension patients were recognizing the chance of primary hypertension risk (0.40), knowledge of primary hypertension (0.38), benefits of prevention and treatment (0.28) and recognizing the seriousness of primary hypertension (0.17). The factors affected significantly the health behavior promoting among primary hypertension patients at the.05 level. 2) The health behavior promoting for the primary hypertension patients consisted of 5 activities: primary hypertension training, giving advice about getting exercise and health food for the patients, and primary hypertension diagnosis. 3) The finding indicated that the health behavior promoting among primary hypertension patients after using the model was better than before using the model. <br>&nbsp;</p> Boonchauy Moolasarn ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211353 Sun, 30 Jun 2019 00:00:00 +0700 21st Century Thinking Skills of Educational Institutions in the Basic Education Institutions Office, Maha Sara kham Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211358 <p>The purposes of this research were 1) to study the direct, indirect and combined influence of the factors that affect thinking skills of the students in education center under the basic education center in Mahasarakam, 2) construct the form related to thinking skills development of the students, and 3) trial and evaluate the use of the form. The methods were divided into 3 phases. Phase I was a qualitative research. The selected subjects were 400 Prathomsuksa 6 students studying in Mahasarakam. The data were collected by questionnaire and test and analyzed by computer program. Phase II was a qualitative data. The selected subjects were 25 experts, academic staff and related groups by purposive sampling. Phase III was experimental research. The selected were Prathomsuksa 6 students and the data were collected by questionnaire and test. The results revealed that: 1. Causal factors that affect thinking skills of the students were student’s intelligence quotient, motivation, reasoning ability and classroom atmosphere. 2. The experts’ opinions level towards the activities based on the form related to thinking skills development of the students were 4.44 in total average. The experts’ opinions level were highest (5.00) in grouping instructional package. And they were also in 4 activities which were 4.40 in identifying instructional package, 4.40 in applying instructional package, 4.40 in predicting instructional package, and 4.40 in reasoning instructional package. 3. The level of satisfaction towards the form were high (4.31) in average. The highest level was observing and identifying instructional package when taking individual consideration.</p> Asst. Prof. Dr. Kritkanok Duangchatom, Dr. Nuttawan Pumdeeying ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211358 Sun, 30 Jun 2019 00:00:00 +0700 Factors Related to the Financial Adjustment Behavior of Household Sector in Muang District, Maha Sarakham Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211407 <p>This study aims : (1) to study the financial adjustment behavior of households, and (2) to study the factors related the financial adjustment behavior of households. This research was hold at Amphoe Mueang, Maha sarakham province. The sample was the head of household living in Amphoe Mueang, Maha sarakham province for 400 persons. The instrument was questionnaire. The data was analyzed by descriptive statistics and testing the hypothesis by multiple regression analysis. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research results found that most households have financial adjustment behaviors was at moderate level, however they need to improve their language skills for communicating to ASEAN countries. And the factors related to the financial adjustment behavior were (1) the ASEAN Economic Community understanding and (2) the attitudes towards financial management, those variables could be able to predict financial adjustment behaviors was at 42.30%.</p> Kobchai Nikornpittaya ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211407 Sun, 30 Jun 2019 00:00:00 +0700 Developing Cooperative Learning to Enhance Motivation in Studying about Buddhist Special Day and Religious Ceremony for Students in the 10th Grade https://www.tci-thaijo.org/index.php/rdirmu/article/view/211361 <p>The purposes of this research were to enhance motivation in learning about Buddhist for grade 10th students with cooperative learning activities. The target group is grade 10th students in Kantharawichai School, Kantharawichai district, Maha sarakham province. The sample was consisted of 36 students from one classroom. Instruments were 4 Lesson Plan about special day and Religious Ceremonies and behavioral The purposes of this research were to enhance motivation in learning about Buddhist for grade 10th students with cooperative learning activities. The target group is grade 10th students in Kantharawichai School, Kantharawichai district, Maha sarakham province. The sample was consisted of 36 students from one classroom. Instruments were 4 Lesson Plan about special day and Religious Ceremonies and behavioral&nbsp;</p> Assoc. Prof. Dr. Chowwalit Chookhampaeng; Kulyada Pornnikom ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211361 Sun, 30 Jun 2019 00:00:00 +0700 The study of Teachers’ Expectation on Compliance Role of Personnel Management in Educational Personnel Committee of Khon Kaen Provincial Education Office https://www.tci-thaijo.org/index.php/rdirmu/article/view/211364 <p>The purposes of this research were to 1) study the current status and teachers’ expectation on the compliance role of personnel management in educational personnel committee of Khon Kaen Provincial Education Office and 2) study the teachers’ suggestion on the role of personnel management in educational personnel committee of Khon Kaen Provincial Education Office. The research was managed into two phrases. The 1st phrase was to study the present status and the teachers’ expectation on the compliance role of personnel management in educational personnel committee of Khon Kaen Provincial Education Office with 322 samples. The research instrument was a questionnaire and the statistics used for data analysis were mean, percentage, standard deviation and t-test independent. Compact computer program and Modified Priority Needs Index (PNI modified) were used for data analysis. The 2nd phrase was to study the teachers’ suggestion on the compliance role of personnel management in educational personnel committee of Khon Kaen Provincial Education Office from 9 experts by interviewing and analyze by content analysis. The research found that: 1. The current status and the teachers’ expectation of the compliance role of personnel management in educational personnel committee of Khon Kaen Provincial Education Office in overall were high. The teachers’ expectation was found in 3 topics as following 1) the placement 2) the policy formulation of personnel administration and 3) the evaluation of personnel administration, respectively. 2. The teachers’ suggestion of the compliance role of personnel management in educational personnel committee of Khon Kaen Provincial Education Office comprised of 1) the Good Governance and consideration of school’s duty and workload 2) the government teacher placement should be enough for each schools’ workload and in the right field of teaching and 3) the committee of quality assessment and evaluation was needed for pre and post assessment.</p> Nuttaporn Phutong; Asst. Prof. Dr. Chumnian Pollharn, Asst. Prof. Dr. Sombat Ritthidet ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211364 Sun, 30 Jun 2019 00:00:00 +0700 Influence of Personnel’s Competencies Effected to the Public Sector Management Quality Award of Local Government in Northeast Thailand https://www.tci-thaijo.org/index.php/rdirmu/article/view/211365 <p>This research was a path of the thesis “Influence Model of Personnel’s Competency Effected to the Public Sector Management Quality Award of Local Government in Northeast Thailand” which aimed to analysis the influence of personnel’s competencies which effected to the public sector management quality award of local government in Northeast Thailand. The sample was 320 local governments of 20 provinces in Northeast Thailand. The instrument was the five rating scale questionnaire with 0.92 of reliability. The statistics were descriptive statistics and multiple regression analysis. The research results were found that; The influence of personnel’s competencies which effected to the public sector management quality award of local government in Northeast Thailand by statistical significant at.05 level were Achievement Motivation, Service mind, Teamwork and Expertise with Multiple correlation coefficient (R) =0.747 and forecasting coefficient (R2) = 0.558 and a power to forecast was 55.80%, therefore, the equation of standard score was; Z = 0.410Z1 + 0.313Z2 + 0.188Z5 + 0.100Z3. <br>&nbsp;</p> Sap-anan Chusrithong ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211365 Sun, 30 Jun 2019 00:00:00 +0700 Need Assessment in Promoting Teachers’Classroom Action Research of School Administrators in the Phaya-Wang Secondary Schools under Secondary Educational Service Area Office 35 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211373 <p>The purposes of this research were (1) to study the current and desired conditions of promoting teachers’ classroom action research of school administrators in the Phaya-Wang secondary schools under Secondary Educational Service Area Office 35; (2) to prioritize the needs to promote teachers’ classroom action research of school administrators; and (3) to study guidelines for promoting teachers’ classroom action research of school administrators. The sample consisted of 137 teachers from the Phaya-Wang secondary schools by using a simple random sampling method. The research instruments were a questionnaire with a dual-response format, dealing with data on the current and desired conditions of promoting teachers’ classroom action research, with the reliability coefficients of 0.87 and 0.88, respectively; and a semistructured interview. The research data were analyzed using the frequency, percentage, mean, standard deviation, modified PNI, and content analysis. The research findings were as follows: (1) the overall rating mean for current conditions was at the moderate level, as for the desired conditions, the overall rating mean was at the highest level; (2) the promotion of teachers’ classroom action research aspects were ranked based on their identified needs from the highest to the lowest as follows: the resource and facility support aspect, the supervision, monitoring, and follow up on classroom action research aspect, the morale enhancement aspect, the teacher professional progression aspect, and the teacher development in classroom action research aspect; and (3) the guidelines for promoting teachers’ classroom action research were the following: school administrators should support budgets and sufficient resources for conducting classroom action research, promote supervision on classroom action research, enhance the morale of teachers, use research results for teacher professional progression, and support learning exchange among teachers.</p> Tabtim Phithakkhetkhan, Ratana Daungkaew ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211373 Sun, 30 Jun 2019 00:00:00 +0700 Working Attitude of Operating Division Worker at Cool Fresh Co., Ltd https://www.tci-thaijo.org/index.php/rdirmu/article/view/211382 <p>The objective of this research aim to investigate and study attitude of operational officers' operation at Cool Fresh Company Limited. The sample in this research is 129 operational officers at factory in Pathumtani of Cool Fresh Company. Tools used for collecting data is questionnaire, approximation level 5. Statistic used to analyze data are frequency, percentage, average and standard deviation. The research results were found that : The attitude of operational officers' operation at Cool Fresh Company Limited as overall was at moderate, considering each aspect by ranking from highest to lowest; the Job feature, the Supervisor, the Compensation and welfare, the Colleagues and the working environment respectively</p> Purithath Homudomsap ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211382 Sun, 30 Jun 2019 00:00:00 +0700 Effects of Professionalism on Audit Efficiency of Cooperative Auditing Office in Northeastern Thailand https://www.tci-thaijo.org/index.php/rdirmu/article/view/211395 <p>This research aimed to study effects of professionalism on audit efficiency of Cooperative Auditing Office in Northeastern Thailand. The samples of the study were 152 auditors operating for audit in Northeast Thailand by using Simple Random Sampling. The data collecting tools were questionnaire, and statistics used for data analysis were average, standard deviation, t-test (independent), F-test (One Way ANOVA), multiple correlation analysis, and multiple regression analysis. The results found that: Auditors in Northeast Thailand had opinions toward professionalism and overall audit efficiency at high level. Auditors with different genders showed different technical opinions and operations but didn’t have different opinion toward audit efficiency. Auditors with different experiences in operation had different opinions toward professionalism, technique and operation, and self-confidence. In addition, auditors with different experiences in operation had different opinions toward overall audit efficiency, accuracy, clarity, conciseness, creativity, and completion. Moreover, from relationship and effect analysis, it found that professionalism had relationship with and effects on overall audit efficiency. Variables able to predict audit efficiency were technique, operation, morality, relationship and communication, and self-confidence. From these results, cooperative auditors are able to apply the results for effective planning and operation in auditing.</p> Thanapan Thammaro, Assoc. Prof. Dr. Phanita Soonthornchai, Asst. Prof. Dr. Kriengkrai namnai ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211395 Sun, 30 Jun 2019 00:00:00 +0700 Factors influence to the political participation of female leader in Popan sub-district administrative organization, Nachuek district in Mahasarakham province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211397 <p>This research aim to study the political participation, to study the factors influence to the political participation of female leader in Popan sub-district administrative organization, Nachuek district in Mahasarakham province, and study the suggestions about developing the political participation. The sample was 153 female leaders living at Porpan sub district, Nachuek district, Mahasarakham province. The instrument was the five ratting scale questionnaire with .88 of reliability. Statistics for analysis were Percentage, Mean, Standard Deviation and Multiple Linear Regression Analysis. The research results were found as follows ; The political participation of female leader in Popan sub-district administrative organization, Nachuek district in Mahasarakham province as overall was at high level, considering each aspect by ranking were; the voting, the news following, the political situation following, the interest group. However, the lowest aspects were the vote Campaign. The factors influence the political participation of female leader by statistical significant at .05 levels were age and education. The suggestion about approach for developing the political participation; the people should go voting all times in order to be the best practice, should be show signs about election everywhere for motivate or persuade anyone go voting, hearing all voice from people, present the opinion in the public, communicate the political situation around area always, develop the interest group to be strength especially the government sector must promote and support all activity.</p> Noppawan Nasomtrong ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211397 Sun, 30 Jun 2019 00:00:00 +0700 The Study of Academic Leadership Development of Administrators under the Office of Kalasin Primary Education Service Area 2 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211398 <p>The purposes of this research were to 1) study level of academic leadership of administrators in the primary schools 2) compare the academic leadership of administrators among the primary schools and 3) study the approach of academic leadership development of administrators in the primary schools under the office of Kalasin primary education service area 2. The research procedures were divided into three phrases. The first stage was to study and synthesize the theory and literature revision. The second stage was to study level and compare the academic leadership of administrators in the primary schools by working with 289 samples ; 101 administrators and 188 teachers. The research instrument was a questionnaire and the statistics used for data analysis were mean, percentage, standard deviation and t-test independent. The third stage was the studying of the development of academic leadership of administrators in the primary schools under the office of Kalasin primary education service area 2 with 9 experts by using the formal interview and using content analysis. The results found that: 1. The academic leadership of administrators in the primary schools under the office of Kalasin primary education service area 2 in overall was moderate by raking from maximum to minimum average following (1) strategic determination of vision, mission and goal (2) surrounding support the learning culture (3) participatory learning (4) curriculum and teaching development (5) teacher and educational personnel development and (6) learner development, respectively. 2. The comparison of academic leadership of administrators in the primary schools under the office of Kalasin primary education service area 2 according to the opinion of school administrators and teachers from t-test was different with significant of statistic at 0.05. 3. The study of approach of academic leadership of administrators in the primary schools under the office of Kalasin primary education service area 2 was in the conclusion as follows: (1) integrating of core curriculum to local content and the worldwide knowledge (2) projects of teacher and educational personnel development as the topic of the seminar, workshop, research and development for learners and system of evaluation and monitoring continuously and (3) promotion of the classroom management for learner center to enhance students’ self-concept of their self-study to search for new idea and concept of the interesting topics.&nbsp;</p> Banjong Kongmaha ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211398 Sun, 30 Jun 2019 00:00:00 +0700 English Language Learning Strategies Employed by Thai Library Science Students: A Case Study of Students at Rajabhat Maha Sara Kham University https://www.tci-thaijo.org/index.php/rdirmu/article/view/211399 <p>The main objectives of this study were aimed at investigating English language learning strategies used by Thai library science students and their opinions toward language learning strategies in English learning context. The samples consisted of 88 undergraduate students majoring in Library Education and English at the Faculty of Education at Rajabhat Maha Sarakham University, which purposively grouped according to years of study. The survey questionnaire on language learning strategy, adapted from Prakongchati (2007) was applied to collect data. Data analysis combined with descriptive analysis to examine means and standard deviation and content analysis for data gathering from one-on-one interview. The quantitative results demonstrated that Thai library science students used most of language learning strategies at moderated level, with a few at a high level. Considering with qualitative data, most of Thai library science students realized that English learning played a very important role in daily life, but they did not receive any formal training how to use appropriate language learning strategies in their classroom.&nbsp;</p> Paweenakarn Phonhan ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211399 Sun, 30 Jun 2019 00:00:00 +0700 Factors in Purchasing a Life Insurance Plan from AIA Company Limited of the Consumers in Khon Kaen Municipality Area, Khon Kaen Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211400 <p>This research aimed to 1) study factors in purchasing a life insurance plan from AIA Company Limited of the consumers in Khon Kaen Municipality Area, Khon Kaen Province, and 2) compare personal demographics of the consumers; namely, gender, age, education, occupation, monthly income and customer status. The research used a mixed method study. The procedures began by conducting qualitative research to explore sample consumers regarding data collection methods and develop a questionnaire. The second step was quantitative research using the questionnaire to ask 343 sample consumers living in Khon Kaen Municipality Area, Khon Kaen Province. In analyzing data, T-test was used to compare the differences of personal demographics with regards to gender and client status. F-test was used to compare the differences of personal demographics with respect to age, education, occupation and monthly income and find out how they influenced the factors in purchasing a life insurance plan. The research findings revealed as follows: (1) the factors in purchasing a life insurance plan from AIA Company Limited of the consumers in Khon Kaen Municipality Area, Khon Kaen Province as a whole was at high level (3. 87 out of 5 point rating scale), when considering each factor by ranking mean from highest to lowest were; Factor on personnel 4.26, Factor on process 4.20, Factor on physical features 4.07, Factor on productivity 4.05, Factor on marketing promotion 3.91, Factor on price 3.51, Factor on products 3.47, Factor on distribution channel 3.47 respectively. (2) the comparison results of importance in choosing to buy a life insurance classified by their gender, age, education, occupation, monthly income and status were differently by statistical significant at 0.05 level, however, classified by occupation was not different.</p> Pornchai Jiraphattangkul, Assoc. Prof. Dr.Phanita Soonthornchai; Dr.Sirintorn Liengjindathaworn ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211400 Sun, 30 Jun 2019 00:00:00 +0700 A Development of Effectiveness Model for Work Performance of Primate Sub-District Monk in Monks Government Region 9 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211402 <p>The purposes of the research were to analyze the factors affecting work performance of the primate sub-district monk in region 9., to establish a model for improving work performance the primate sub-district monk, and to evaluate the model. The research methodology was divided into two phases: 1) quantitative research and 2) qualitative research. Phase 1 focused on analyzing the factors affecting work performance the primate sub-district monk in region 9. The population was seven hundred and eighty six the primate sub-district monk in region 9, and the sample was two hundred and sixty six the primate sub-district monk in region 9. The instrument was a questionnaire with.92 reliability index. The statistics used were PATH ANALYSIS with the.05 level of statistical significance, and Pearson Correlation. Phase 2 focused on designing and assessing a model for improving work performance of the primate subdistrict monk in region 9 by experts, and the model was assured by the Expert Verify technique and criticizing method. The data were collected by questionnaires and criticizing forms, and the data analyzed and synthesized were compared with the research context and used to improve a model based on the effectiveness of administrative model for work performance of the primate sub-district monk in region 9. Results of the research were as follows; (1) The finding showed that the factors affected work performance of the primate sub-district monk in region 9 were support of adults monk, working incite, ethic reasons and self-confidence. (2) The development model for improving work performance of the primate sub-district monk in region 9 consisted of four guideline development: support of adults monk, emotional excellence in working, improving ethic reasons and self-confidence development. (3) The findings indicated that the value of the training model efficiency regarding the assessment of the experts was at a high level.</p> Phraphaisarn Chinchung ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211402 Sun, 30 Jun 2019 00:00:00 +0700 Model for Developing the Effectiveness Operation According to Good Governance of Local Government in Mahasarakham Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211405 <p>This research aimed (1) to study factors effect to the effectiveness operation according to Good Governance, (2) to establish the model for developing the effectiveness operation according to Good Governance, and (3) to confirm the model for developing the effectiveness operation according to Good Governance of Local Government in Mahasarakham province. The first phase; to study factors effect to the effectiveness operation, the sample was 400 voter citizens living in Mahasarakham province. The instrument was questionnaire. Statistics were frequency, mean, standard deviation, Pearson product moment correlation and multiple regression analysis. The second phase; to establish the model for developing the effectiveness operation, the targets population was 20 experts for criticizing and confirming the model. The third phase to find the developing approach of effectiveness operation by 10 experts with brain storming. The research results found that; 1. The factors effect to the effectiveness operation according to Good Governance as overall and all aspect were at moderate level, ranking mean from highest to lowest were; people’s participation, organization culture, executives’ leadership and personnel competency respectively. 2. The factors effect to the effectiveness operation according to Good Governance of Local Government in Mahasarakham province by statistical significant at 0.05 levels were; people’s participation, organization culture, executives’ leadership and personnel competency with multiple correlation coefficients (R) at 0.728, forecast coefficient (R2) at 0.778, power of forecasting at 77.80% and forecasted standard equation was Z = 0.480Z4 + 0.413Z1 + 0.288Z3 + 0.170Z2 3. The model for developing the effectiveness operation according to Good Governance of Local Government in Mahasarakham province were; support participation of people in all sectors, promote value, adherence and understanding of organizational culture, encourage executives to show their leadership according to organization's regulations, and support the working according to condition of performance in organization as sustainable manner.&nbsp;</p> Phamaha Nattawat Dechsawan ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211405 Sun, 30 Jun 2019 00:00:00 +0700 The welfare of the elderly in Nong Kung Subdistrict Administration Organization Mueang District in Kalasin Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211408 <p>This research was aimed to study the needs and guide lines to manage the elderly welfare in Nong Kung Sub-district Administration Organization, Mueang District, Kalasin Province : the sample was 232 elderly living at the area of Nong Kung Subdistrict Administration Organization. The instruments were the five ratting scale and the interview. And the data was analyzed by descriptive statistics and content analysis. Theresearch results were: (1). The needs of the welfare for the elderly, arranged in order; Health and medical care, income and housing respectively. (2). Guidelines of the welfare management were; 1) Health and medical care : there should be establishing a health center and providing knowledge services, health coordination, physical therapy services, medical assistance, health services and health insurance. 2) Income: career promotion, provident fund, allowance, discount service and income welfare should be provided for the elderly. 3) Housing: there should be providing residences for elderly, house construction, house repair, establishment of a house supporting of district level and a low-interest loan source project for house building.&nbsp;</p> Somchit Ritrung ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211408 Sun, 30 Jun 2019 00:00:00 +0700 Development of Small School Management Model Based on the Philosophy of Economic Sufficiency https://www.tci-thaijo.org/index.php/rdirmu/article/view/211452 <p>This research aimed to study the element of the management form in a smallsized school, construct and develop a small- sized school model based on the Philosophy of Economic Sufficiency, and estimate the management form in a smallsized school based on the Philosophy of Economic Sufficiency by the experiment. This research was conducted using three phases. The first phase was to study the element of management form in a small-sized school by the synthesis document and related studies. The second phase was to construct and develop a small-sized school model based on the Philosophy of Economic Sufficiency by the 11 model schools. The research tools were the questionnaire, in-depth interview, focus group discussion to construct form and connoisseurship in order to investigate and assure model. The third phase was to evaluate the management form in a small-sized school based on the Philosophy of Economic Sufficiency by the experiment with a small-sized school, Ban Nongbueng School, Primary Education Service Area Office of Roi-et area 2 in three academic years. The evolution and using format from 91 participants by using quality measure of practicing list based on indicator model and satisfaction survey. The research findings were as follows: 1. The form of small-sized schools administration applying the Philosophy of Economic Sufficiency consisted of 5 main components 1) the schools administration, 2) the curriculum and teaching administration, 3) the activity development, 4) the personnel development, 5) the results and image of success. 2. The results of constructing and form developing for small-sized schools administration follow the Philosophy of Economic Sufficiency. After examining and confirming the form by the experts, they have related comments that the form is suitable for applying. 3. The results of evaluation form in small-sized schools administrations that follow the Philosophy of Economic Sufficiency by the implementation. This found that the schools performed the steps inclusively. Every group participated in and applied the results to use causing the small-sized schools administration following the philosophy of sufficiency economy worked systematically. Also, this can help smallsized schools administration have more quality and have the result of quality evaluation about component and indicator lists form at high level. The groups of researchers have comments with small-sized schools administrations following the Philosophy of Economic Sufficiency at high level too.&nbsp;</p> Somsaksri Charasri, Asst. Prof. Dr.Tirawat Yeamsang; ลัดดาวัลย์ วัฒนบุตร ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211452 Sun, 30 Jun 2019 00:00:00 +0700 Interdependent Relationships among Image, Customer Satisfaction, and Customer Loyalty in Resort Industry : A case study of Pranburi Cabana Resort https://www.tci-thaijo.org/index.php/rdirmu/article/view/211455 <p>The purposes of this research were to compare levels of customers satisfaction between general customers and customers of the service group at Pranburi Cabana Resort; to study factor affecting to customer service satisfaction at Pranburi Cabana Resort, stratified random sampling technique was applied to select 500 resort customers. A questionnaire was used as the instrument in gathering data and statistics used in data anlysis were frequency, percentage, average t-score, inferential statistics, ttest, one way ANOVA for Hypothesis testing. In addition, Multiple linear regression at level of significances are 0.05. The result revealed that the factors affecting to customer service satisfaction at Pranburi Cabana Resort includes expectation, quality perspective, value perspective, appearance, service satisfaction, problem of service and service loyalty. Service expectation was primary factor positively impacting quality, and these two factors would be having a positive effect on the value perspective. All three factors were a positive effect on service satisfaction and appearance Pranburi Cabana Resort that positive effects to quality perspective and service satisfaction. Five factors would be a positive effect on the recommendation and service loyalty to the service at level of significance 0.01</p> Sirikorn Nhotim; Asst. Prof. Dr. Wasukran Gramchom ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211455 Sun, 30 Jun 2019 00:00:00 +0700 The Strategy Development Administration Ecotourism Strategic Plan of National Hinnamno in Context of Word Natural Heritage https://www.tci-thaijo.org/index.php/rdirmu/article/view/211456 <p>The objective of this presentation is to study the current state of Hin Nam No National Protected Area (HNN-NPA). Aspects regarding the environmental and ecological conditions of HNN NPA, the socio-economic and cultural aspects of local communities and how these local communities are connected to and living from natural resources, are within the scope of the study. Currently, it is attempted to engage local communities in ecotourism around HNN NPA. The ecotourism is expected to generate income for local com munities, support rural development and contribute</p> Sisomphon Sudthijek ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211456 Sun, 30 Jun 2019 00:00:00 +0700 The Development of Computer-Assisted Instruction on Web using an Educational Game about “Final Consonants” of Department of Thai Language for Prathomsuksa 2 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211448 <p>This research aimed to (1) develop computer-assisted instruction on web using an educational game about “final consonants” of Department of Thai Language, (2) compare pre-test score and post-test score of students who learn through computer-assisted instruction on web and students who learn through a regular teaching plan, and (3) study a satisfaction of students on computer-assisted instruction on web. A sample group was Prathomsuksa 2’s students in second semester of academic year 2013, RajabhatMaha Sara kham University Demonstration School, Muang District, Maha Sara kham Province. The sample group was selected by using a cluster random sampling. The sample group consisted of 28 students who studied via computer-assisted instruction on web using an educational game. Tools used in the research were (1) Computer-assisted instruction on web using an educational game, (2) An objective achievement test with 20 items, and (3) Students’ satisfaction surveys on computer-assisted instruction on web using an educational game. Statistics used in the research were percentage, means, standard deviations, and t-tests.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Results of the study found that (1) the efficiency of computer-assisted instruction on web using an educational game about “final consonants” of Department of Thai Language for Prathomsuksa 2 was at 79.25/82.14 which was consistent with the efficiency 80/80 set criterion, (2) the comparison of students’ achievement on computer-assisted instruction on web using an educational game about “final consonants” of Department of Thai Language for Prathomsuksa 2 was higher than pre-test at statistical significance level of.01, and (3) the students’ satisfaction level was at a high level with the total average of 4.66, and the standard deviation of 0.51.</p> Suksan Satachon ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211448 Sun, 30 Jun 2019 00:00:00 +0700 Conservation and Restoration of Forests Cluttered View Use through Forest Community Participation: A Case Study of Ban Ladho Xepon District, Savannakhet Province, Lao People”s Democratic Republic https://www.tci-thaijo.org/index.php/rdirmu/article/view/212640 <p>This study was a part of the research topic on the Conservation and Restoration of Forests Cluttered View Use through Forest Community Participation: A Case Study of Ban Ladho Xepon District, Savannakhet Province, Lao People”s Democratic Republic. Aimed to investigate the context of Ladho Community,Xepon District, Savannakhet Province, Lao PDR. The instrauments for collecting data were the explorer and in-deth interview, and the data was analyzed by content analysis. The research results found that ; Ban Ladho obtained the relationship between community and natural resources which was regarded as the key factor in earning a living; local wisdom and the adjustment in relying on the community forests. Everybody collaboratively participated in thinking, planning and monitoring as well. The forestation and protection of wild fire in order to make nature be nourished and the communities could apply the forest resources valueably and sustainably.</p> Sounthone Thappanya ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal_detail.php?journal_id=9bf31c7ff062936a96d3c8bd1f8f2ff3&c8600e8f8572553bd01b23328eb35c76 https://www.tci-thaijo.org/index.php/rdirmu/article/view/212640 Sun, 30 Jun 2019 00:00:00 +0700 Competency Development Model of Network Management of Informal Education and Non-Formal Education in Kalasin, Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/212645 <p>This study has three major purposes are to 1) investigate factors affecting network management of informal education and informal education, 2) create network management models of informal education and informal education, and 3) implement and evaluate network management model of informal education and informal education in Kalasin province. The samples were selected from members of informal and informal education networks. Tools used in research to collect information as a form of network management, education, non-formal and informal education 5 steps evaluation questionnaire consistent, and performance appraisal. Statistics used in data analysis were mean, standard deviation, multiple regression analysis and paired t-test.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It was concluded that in the first part ; Independent variables affect network management, informal education and informal education. The variables are selected in the respective equations were 1) teamwork and coordination skills, 2) competency competence, 3) analytical thinking competence, 4) systematic thinking competency, 5) leadership competencies, 6)good communication performance, and 7) change management performance. All variables together predict of network management 86.6%. In the second part ; the network management model in Kalasin Province consists of 5 stages : (1) awareness of need for network/sharing, (2) problem analysis/restoration Plan and create a shared commitment, (3) Plan implementation, (4) Keeping relationship going and evaluation, (5) reflection and learning (APIRE Model), and In the third part ; after development, it was found that network had management capabilities, all in all, increased significantly before development (P-Value &lt;0.001). The mean score was the highest (Mean = 4.73, S.D. = 0.21, Mdn = 4.50-5.00).</p> Adison Phookonglee; Assoc. Prof. Dr. Yupaporn Yupas, Assoc. Prof. Dr. Pakdee Phosing ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal_detail.php?journal_id=6512bd43d9caa6e02c990b0a82652dca&19cee8cee511e49def05e3a54ba3e7e8 https://www.tci-thaijo.org/index.php/rdirmu/article/view/212645 Sun, 30 Jun 2019 00:00:00 +0700 Early Childhood Education Management for Thailand 4.0, Private Schools in Maha Sara kham Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211471 <p>The purposes of this study were to create early childhood education management for Thailand 4.0 of private Schools in Maha Sara kham. The study was conducted along the processes of research and development approach consisting 3 phases of study. Phase 1 focused on investigate the current situation early childhood education management for Thailand 4.0 of private Schools in Maha Sara kham. Phase 2 create early childhood education management for Thailand 4.0 of private Schools in Maha Sara kham. Phase 3 the model was implemented and evaluation early childhood education management for Thailand 4.0 of private Schools in Maha Sara kham. The instruments used in the data collection were a set of questionnaire, evaluation form, and rubric scoring tool designed in 5 Likert-scales. Both qualitative and quantitative data were analyzed in the study. The statistics used in the data analysis were Mean Score and Standard Deviation. The result showed that the current situation early childhood education management for Thailand 4.0 of private Schools in Maha Sara kham. There are average values on all sides 4.43 stay on good level. There is average of low 3 levels as the following. There are average values the Curriculum sides 4.19 stay on good level. There are average values the measurement and evaluation sides 4.18 stay on good level. There are average values the Relationship between teacher and parent sides 4.20 stay on good level.</p> Amonwan Supapan; Dr.Teerawat Yaimsang, Prof.Dr.Boonchom Srisaard ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211471 Sun, 30 Jun 2019 00:00:00 +0700 Art therapy Activities for Creativity Development of Autistic Students https://www.tci-thaijo.org/index.php/rdirmu/article/view/211473 <p>The aims of this research are to compare the creativity difference of autistic students between pre-experiment and post-experiment, and to study the results of using an art therapy for autistic students’ creativity development. The sample of this study is two autistic students, which are 14-year-old girl and 18-year-old boy who are studying the art therapy in the Demonstration School of KhonKaen University, Special Education (Autistic Research Centre) by using a purposive sampling. In academic year 2018, the period of examination which starts from September to December, is 16 times in total; 50 minutes per time, 1 time per day and 2 days per week for 8 weeks. Torrance creativity test and art therapy plan are the tools in this study. The statistical data analysis methods are mean and percentage. There are 8 activities that are included in the statistic data analysis, which are ‘mean’ and ‘percentage’. As the results, students with autism have creativity development in higher level after using the art therapy about 86%.</p> Ornjara Jarabrum ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211473 Sun, 30 Jun 2019 00:00:00 +0700 Creation and Language Power in Songs Written by Surachai Chanthimathorn https://www.tci-thaijo.org/index.php/rdirmu/article/view/211478 <p>The purpose of the current study was to study creation and language power in the uses of eloquences in expressing figures of speech and reflections related to politic, society, and economy found in lyrics written by Surachai Chanthimathorn, a famous Thai artist. The data were collected from 48 songs of the artist composed in commercial music industry in 1982. The principles of eloquences in expressing figures of speech and reflections were used in data analysis. The results of the study were as follows. (1) Rhetorical figures of speech most found in the song lyrics were personification, apostrophe, and paradox respectively. (2) Comparative figures of speech most found in the song lyrics were hyperbole, simile, antonomasia, and allusion respectively. (3) Audio figures of speech could be categorized into 3 aspects including 1) alliterations found to have the characteristics of two letter alliteration, three alliteration, and 7 letter alliteration respectively, 2) assonances found to have more assonances in line than between lines, and 3) Onomatopoeia found to have only 4 uses. (4) Reflection most found in the song lyrics were the reflections of society, politic, and economy respectively. In conclusion, creation and language expression found in lyrics written by Surachai Chanthimathorn could indicate unique characteristics of the artist in terms of uses of eloquences in expressing figures of speech and reflections related to politic, society, and economy. These individual identities significantly affected preferences of mass audiences.&nbsp;</p> Asst. Prof. Ariyanuwat Smathayakul ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211478 Sun, 30 Jun 2019 00:00:00 +0700 A Community Management Community-based Culture in Sing Buri Province https://www.tci-thaijo.org/index.php/rdirmu/article/view/211482 <p>In this dissertation, the researcher investigates (1) the conditions of community administration operationally employing community-based culture through procedures and the integration of cooperation between the public, the private sector, and civil society in Sing Buri province. The researcher also determines (2) factors exerting effects on success in community administration using community-based culture in Sing Buri province. Finally, furthermore, the researcher presents (3) operational guidelines and community administration in the case under consideration. Adopting a mixed-methods research approach, the researcher applied this approach in three steps as follows: In Step One, the researcher employed a qualitative research methodology, whereas in Step Two, a quantitative research methodology was utilized. Furthermore, in Step Three, the researcher again used a qualitative research methodology. Insofar as concerns the qualitative phase of research, the researcher first employed the purposive sampling method in collecting germane qualitative data. This allowed the selection of a target population. In selecting two groups of subjects, the researcher then employed the snowball sampling method. Accordingly, forty subjects were selected for the purposes of conducting in-depth interviews with them, while ten subjects were selected as focus group discussants. As qualitative research instruments used for collecting data, the researcher used a questionnaire, an interview form, an observation record form, and a behavior record form. The data thereby collected were subsequently analyzed using content analysis. In the quantitative phase of research, the researcher used a questionnaire as a research instrument to collect quantitative data from 400 representatives of six districts in Sing Buri province in order to confirm the findings based on qualitative data. In selecting this sample population, the researcher made use of the multistage random sampling method. Then, using techniques of descriptive statistics, the researcher analyzed the data collected in terms of frequency, percentage, mean (M) and standard deviation (SD). Multiple linear regression analysis (MLRA) was also used by the researcher. Statistical significance was set at the .05 level. Findings are as follows: 1) The operational conditions of community administration using community-based culture through procedures and the integration of cooperation between the public, the private sector and civil society in Sing Buri province were in consonance with relevant concepts and the direction for thedevelopment of the country toward sustainability as based on the principles of the sufficiency economy. Mobilization was also in accordance with the Twelfth National Economic and Social Development Plan (2017-2021). Internal strength was fostered so as to prevent risk factors the society would have had to face in view of current changes. In addition, the foundations of the province were reinforced in various aspects as based on the Sing Buri Province Development Plan (2018-2021). 2) Causal factors exerting effects on the success of community administration using community-based culture consisted of the roles of the public sector, the private sector and civil society in accordance with Principle No. 1. The result was that the community depended on itself, was strong, and showed good health conditions as based on the standards (basic minimum needs). The success of community administration using community-based culture was found to be positively directly influenced by the role of civil society at the highest level. The influence value was at 0.492. Next in descending order was the role of the private sector which received positive direct influence from the role of civil society carrying the influence at 0.470. The role of the private sector was positively directly influenced by the roles of the public sector and civil society with the influence value at 0.372. 3) Operational guidelines for community administration using community-based culture in Sing Buri province consisted of support from the public sector, the private sector, the civil society and the self-administration of the community subsumed under the concept of “Eat Well, Live Well, Be Happy.”&nbsp;</p> Angkana Udompan, Assoc. Prof. Dr. Thiphaphon Phimphisut; Assoc. Prof. Dr. Ngamphit Satsa-nguan, Assoc. Prof. Dr. Varatchaya Sirivat ##submission.copyrightStatement## https://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211482 Sun, 30 Jun 2019 00:00:00 +0700 A Model for Developing the Leaders of Civil Society Leaders to Protect and Anti- Corruption https://www.tci-thaijo.org/index.php/rdirmu/article/view/211895 <p>The objectives of this research were to design a model for developing the civil society leaders to protect and anti-corruption by using the training curriculum construction, to evaluate the implementation of the curriculum and to make a comparative studying of knowledge, attitudes and behaviors on protect and anticorruption. The process consisted of four stages : 1) studying and surveying for assessing needs : 2) constructing and developing the curriculum : 3) implementing the curriculum and 4) evaluating and improving the curriculum. The samples consisted of 120 civil society leaders who were selected by the simple random sampling technique. The research instruments were questionnaires for evaluating knowledge on protection and anti-corruption with discrimination power of 0.29 - 0.71, difficulty index of 0.26 - 0.70 and 0.79 of reliability. The questionnaires for evaluating attitude with discrimination power of 0.34 to 0.78 and 0.77 of reliability, and evaluating behaviors with discrimination power of 0.30 – 0.77, and 0.88 of reliability. The evaluation forms were used to assess the congruence and appropriateness of training curriculum of 0.89. The statistics were percentage, mean, standard deviation and paired t-test. The study found that the most effective strategy of protect and anticorruption was curriculum construction to develop the civil society leaders. The curriculum consisted of 4 stages : 1) studying and analyzing problems, literature reviewing, studying the constitution of Thailand 2007, The 11th National Economic and Social Development Plan (2012-2016), analyzing economic and social conditions in at present and in the future, and organizing workshop for assessing needs ; 2) constructing and developing the curriculum on two steps; drafting and improving the curriculum before the actual cause and evaluating the appropriateness and feasibility of the curriculum; 3) implementing the curriculum 4) evaluating and improving the curriculum. This strategy provided an opportunity for developing the leaders of local organization to Protect and Anti-corruption through the training process. The contents of training curriculum consisted of five units, namely, 1) knowledge on leadership, 2) development of teamwork and network, 3) knowledge on Corruption and 4) knowledge and skills on Protect and Anti-corruption 5) knowledge on good government. The research results showed that the leaders of local organizations had higher scores on Protect and Anti-corruption, the level of knowledge, attitudes and behaviors on Protect and Anti-corruption after training as a whole than before training (p-value &lt; 0.05).&nbsp;</p> Ajchariya Wata ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211895 Mon, 26 Aug 2019 00:00:00 +0700 Strategies and Management https://www.tci-thaijo.org/index.php/rdirmu/article/view/211896 <p>In the era of competition both in the business world and in the government sector, it is obvious that organizations cannot be led to success if conventional concepts or methods of administration are solely applied. It is important for public administrators and business executives to find the new management concepts for organization’s competitiveness enhancement and prosperity. It is also necessary that managers must utilize superior management tactics and improve their agility to adjust to keep up with the competitors in the changing environment. Dealing with such tasks, Strategic Management can be considered as one way to help executives determine the direction of the administration. By analyzing the environment, both inside and outside the organization, Strategic Management will provide managers the tools for strategy selection, as well as evaluation process and quality control that are appropriate for the organization.</p> Assoc. Prof. Dr. Yupaporn Yupas ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211896 Sun, 30 Jun 2019 00:00:00 +0700 The Problem with Chinese Language Writing Skill among Thai Students https://www.tci-thaijo.org/index.php/rdirmu/article/view/211897 <p>Today, Chinese has become another important language next to English; therefore, Thai parents are trying to encourage their children to study Chinese more than ever. In past ten years, high schools in Thailand start to teach Chinese as second language, but students still do not have enough basic skills in Listening, speaking, reading, and especially writing because the different in the language structure between Thai and Chinese. The style of writing in Thai language focuses on using spaces to divide a paragraph to separate the sentence and not using the punctuation because the language is self-explanatory by itself. In contrast, Chinese language emphasize on punctuation mark. The using of punctuation in Chinese language may cause the confusion among Thai students. This is the main reason why Thai students cannot write Chinese effectively, and this article intends to explain the root cause and way to improve the teaching in Chinese writing to become more effective in the future.</p> Suchana Longjaroen ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211897 Sun, 30 Jun 2019 00:00:00 +0700 Problems and Suggestions to Improve Chinese Pronunciation Skills for High School Students and Undergraduate Students who Study Chinese as A Second Language https://www.tci-thaijo.org/index.php/rdirmu/article/view/211901 <p>Today, the teaching of Chinese language in Thailand is very popular. When the author compare between Chinese language and English language, Chinese language is relatively new language for Thai students. From the experience as student who studied Chinese as a second language and Chinese language instructor, the author strongly believe that the teaching strategy in Chinese pronunciation needs to improve. The author gather a lot of theories and information from linguistics and professors in Thailand and overseas as well as personal experience with the purpose to analyze the problem and find out the way to improve teaching method of Chinese pronunciation in Thailand. This research would be a guideline for teachers and students who want to improve Chinese pronunciation in classroom environment.&nbsp;</p> Cha-am Sangsikaew ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211901 Sun, 30 Jun 2019 00:00:00 +0700 Worship Traditions in Chinese New Year: Origin, Meaning and Changes https://www.tci-thaijo.org/index.php/rdirmu/article/view/211904 <p>Chinese New Year is the most important festival of the both mainland Chinese and Chinese-Thai people. At present, we are accustomed to seeing many different style of offering ceremony, from the very traditional style to the modern style. The variety of worship food and the step of ceremony become less due to economic problem of each family which is the main factor for this change. This article took the information knowledge of origin, meaning and changes of Chinese New Year’s tradition from mainland Chinese that inherited to Chinese-Thai people in Thailand, which is divided into form of worship in the past and present. This article made for study and shows the factors that affect changes result in the Chinese New Year tradition to the offering and pray to ancestors of the Chinese-Thai people.</p> Napatsorn Luengsaksri ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211904 Sun, 30 Jun 2019 00:00:00 +0700 The Revenue Collection of the Revenue Department in the Central Region of Lao People’s Democratic Republic https://www.tci-thaijo.org/index.php/rdirmu/article/view/211918 <p>This study aimed to investigate states and problems in collecting revenue of the Revenue Department in the Central Region of Lao PDR. From the past to the present time, it was found that ; (1) The present type of the revenue collection was divided into 2 categories as follows: (A) The direct collection of tax referred to the tax collected directly from the people's income along with the tax collected from those who earned a living from trading, services as well as industries and (B) Indirect tax collected from the people whenever they bought goods and services. (2) Factors Affecting revenue collecting revenue administered by the Revenue Department included: (A) Rules, orders and regulations regarding tax, (B) Public relations, (C) The structure of tax, (D) Materials, utensils and technologies, (E) Knowledge, understanding/skills of the personnel concerned, and (F) Steps of operations.</p> Boonhome Soovannalarth ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211918 Sun, 30 Jun 2019 00:00:00 +0700 Housing for the Low Income Earner Policy Implementation in Thailand https://www.tci-thaijo.org/index.php/rdirmu/article/view/211919 <p>This paper aimed to revised chronicle of Housing for the Low income earners Policy formulation and implementation and Housing for the Low income earners pattern. This was document analysis applied interpretation and content analysis. The findings were as follows; Housing for the Low income earners was essential Policy formulation and implementation that Government must be done. Policy Implementation on Housing Projects for the Low income earners in Thailand was not efficiency. The obstructed of Policy implementation on Housing Projects for the Low income earner were politic in Policy implementation and spoil system of Thai sociology</p> Prasit Pannimitjitsamarn ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211919 Sun, 30 Jun 2019 00:00:00 +0700 Learning Assessment for STEM Education https://www.tci-thaijo.org/index.php/rdirmu/article/view/211920 <p>STEM education is an approach to develop learning quality, engage students to express their competency for competing in the changing world. The learning activities are defined by curriculum. Thus, learning assessment should not be emphasized on contents by ignoring authentic assessment in those knowledge, skills, and attributes. This article aims to present how learning assessment should be and concurrent with STEM education.</p> Wittaya Worapun; Assoc. Prof. Dr. Prasart Nuangchalerm ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211920 Sun, 30 Jun 2019 00:00:00 +0700 Physical Developmental Approach and Internal Environmental Management Faculty of Humanities and Social Sciences Ubon Ratchathani Rajabhat University by Using the Fine Arts Knowledge : A Case Study of Building 12, Fine Art https://www.tci-thaijo.org/index.php/rdirmu/article/view/211922 <p>The purpose of this research is to study and find out the way to develop physical and internal environmental management of the Faculty of Humanities and Social Sciences, Ubon Ratchathani Rajabhat University using art knowledge : a case study of building 12, Fine Arts. The research is divided into 3 phases. Phase 1 is the study of theory of project evaluation after accession. Phase 2 is the study of physical and environmental characteristics of the case study building. Phase 3 is the study of using a research instrument that is questionnaires. The sample is 100 people. There are 87 Fine Arts students, 4 instructors and 9 building officers. The statistics used in this research are mean, standard deviation, and content analysis. The results of this researcher were found into 3 sections. Section 1 the study of classrooms and laboratories’ area showed that all the classrooms have sufficient space for the number of students whereas the space per person in the laboratories have insufficient space for the number of students. Section 2 the physical and environmental characteristics of the case study building can be divided into 4 parts. There are 1) sunlight affected the building to the heat 2) there is less natural wind through the building because the other buildings nearby are the obstacle to release the heat of the building 3) noise pollution and smoke from the massive traffic surrounding the case study building caused the effects to the building. Moreover, the view of the building can be viewed in all directions because there are roads surrounding the building. Section 3 the result of the internal, external physical and environment of the building as overall is in moderate level.</p> Jatupon Rakpiam; Asst. Prof. Dr. Sakda Boonyued ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211922 Sun, 30 Jun 2019 00:00:00 +0700 An Appropriate Institutionalization and Model in the Existence of the Sub-district Chief and Village Headman in Attitude of Key Personnel of Ubon Ratchathani’s Sub-district Municipality https://www.tci-thaijo.org/index.php/rdirmu/article/view/211925 <p>The research aimed to study the attitude of the key personnel of Ubon Ratchathani’s Sub-district Municipality concerning the institutionalization and suitability of the existence of the sub-district chief and village headman. The samples used in the present research were 101 Mayor, Municipal Clerk and Chairman of the Municipal Council of 51 Sub-district Municipality in Ubon Ratchathani province. The research instrument was a questionnaire. Statistics used in data analysis were percentage, mean and standard deviation. The research findings were as follows. Considering the opinions on the discharge of duties by the sub-district chief and village headman, government and law and order, official public relation, professional promotion coordinator, disputes compromising and to be the witness of the land surveying a majority of the subjects viewed that the subdistrict chief and village headman were necessary. For the suitable model of acquisition of the positions, to the majority of the respondents, there should be a specification of qualifications of the candidates, for example, they should have at least senior high school level. The respondents viewed that the position of the sub-district chief should not be restricted to only the village headman. They also viewed that the village headman should not be in a position until they were 60 years. They agreed in that the village headman should be in the position for a four-year term, and not more than two consecutive terms. The evaluation from the public and educational promotion for the sub-district chief and village headman was required. Considering the roles and duties of the sub-district chief and village headman as currently implemented, the respondents viewed that the sub-district chief and village headman had performed quite not well and they lacked understanding of their roles and duties. However, they were still essential to the communities. Concerning the role necessary for them in the future, there should have the potential development : both roles and functions. Furthermore, the respondents held that in the future, the sub-district chief and village headman should be abolished because their missions and functions were overlapped with the local administrative organizations missions and functions.&nbsp;</p> Suchao Meenongwah; Asst. Prof. Dr. Chuthamas Chompha ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal.php?fbclid=IwAR2HP5kLaHCu9X0Rjw1Pd9pTevrCTNC8Dg9P_XQGhZ9VF1x4FA2-Ck8X0b0 https://www.tci-thaijo.org/index.php/rdirmu/article/view/211925 Sun, 30 Jun 2019 00:00:00 +0700 Brand Communication Strategies of Lolane Z-cool that affect the Success of the Brand https://www.tci-thaijo.org/index.php/rdirmu/article/view/212648 <p>The purposes of this study were as follows: (1) to study the demography affecting communication strategies of Lolane Z-Cool, (2) to study the current communication strategies of Lolane Z-Cool affecting brand's succes, (3) to study integrated communication strategies of Lolane Z-Cool affecting brand's success, and (4) to study awareness of z-generation affecting communication strategies and success of Lolane Z-Cool. This qualitative research collected data by depth interviewing and using quantitative research. Speaking of the qualitative research, the depth interview was conducted with personnel related to strategic planning, marketing, and organizational communication of Lolane Z-Cool as well as scholars and communicators. Each group consisted of 3 participants.</p> <p>Most of the samples were male, followed by females, aged between 13-23 years. The largest number of respondents is the 14 year old group, the smallest number is the 22 year old group. And the average monthly income is 6,236.68 baht.</p> <p>The brand communication of Lolane Z-Cool via mass media, the findings indicated that (1) magazines and television had effects on the perception at the highest level with a mean of 3.61. (2) the offline marketing activities, the brand communication of Lolane Z-Cool through activity booths in public, premium distribution, and sponsorship for university activities could significantly increase the perception of Generation Z with the mean of 3.60. Furthermore, (3) the brand communication via online media and activities, Facebook had an influence on the perception at the high level with the mean of 3.43.</p> <p>For the brand communication via brand ambassadors, BNK48, through several media, the results demonstrated that BNK48 could enhance the perception of Generation Z since the samples could recognize the identity, the image, and the outstanding points of Lolane Z-Cool. They also perceived that Lolane Z-Cool became a more modern brand due to the use of brand ambassadors including 16 main members of BNK48 – Cherprang, Pun, Music, Mobile, Korn, Kaew, Pupe, Jane, Orn, Jennis, Kaimook, Ja, Satchan, Namneung, Noey, and Tarwaan. The image of BNK48 was concordant with Lolane Z-Cool and it was applied to the brand communication through both online and offline media such as Facebook Page, Instagram, Twitter, social media, articles on websites, promotion activities, and premium distribution. The mean of brand communication via the brand ambassadors was at 3.89.<br>According to the qualitative research, the findings illustrated thatLolane Z-Cool applied both online and offline media to the brand communication strategy. For this year, the core brand message was “Beautiful Hair and Cool Life with BNK48” which aimed to turn the brand image into modern Japanese style to suit Generation Z. After the use of BNK48 as the brand ambassadors, it was found that Generation Z men, working-age customers, and even Generation Y were more engaged in the online media of Lolane Z-Cool.<br>As a way to work out the communicational strategies for the Lolane Z-Cool brand, researchers concluded that the brand will have to place their efforts on developing credibility within its target groups and position their communication message clearly for the brand to be effective. Through online media and integrated marketing promotional activities, consumers will be able to get close and involve themselves and relate more to the Lolane Z-Cool brand. In doing so, it will create brand awareness, and increase the customer base for the generation Z target group and allow the brand Lolane Z-Cool to be relatable to them (generation z) in the near and promising future.</p> <p>&nbsp;</p> Noppawan Kongwisaisuk; Dr. Wilaiphorn Chirawattanasate ##submission.copyrightStatement## http://research.rmu.ac.th/journal/web/journal_detail.php?journal_id=6512bd43d9caa6e02c990b0a82652dca&19cee8cee511e49def05e3a54ba3e7e8 https://www.tci-thaijo.org/index.php/rdirmu/article/view/212648 Sun, 30 Jun 2019 00:00:00 +0700