Corporate Social Responsibility affecting the employee Loyalty of Trax Intertrade Company Employee of Changhan District Roi-Et Province

Abstract

This research aimed to 1) study corporate social responsibility of Trax Intertrade company Employee of Changhan District Roi-Et Province, 2) study the employee loyalty of Trax Intertrade company Employee of Changhan District Roi-Et Province, 3) compare the employee loyalty classified by personnel factors and 4) study the impact of corporate social responsibility on the employee loyalty. The samples were 307 staff of Trax Intertrade company and selected by using simple random sampling. The instrument used for data collection was a questionnaire. The statistics used were frequency, percentage, standard deviation, t-test, F-test and regression analysis.The results showed that employee’ opinion about corporate social responsibility in overall were at a high level, the employee loyalty in overall was at a high level. Employees in different age, educational level and experience had different loyalties. Three dimensions of corporate social responsibility were labor practices, fair operating practices, and consumers issues affected the employee loyalty with statistical significance at the .01 level, and environment issues and social development affected the employee loyalty with statistical significance at the .05 level. The results of this research led to the suggestions that the organizations should aware of importance of applying social responsibility to motivate the employee loyalty and make successful organizations in operation.