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The aim of research is to develop the structural equation modeling of job burnout and intrinsic reward affecting job performance: empirical evidence of service industry in Bangkok. The research use quantitative methodology to verify a causal and result relation, by collected data from 360 service staff in large Bangkok business hotel, using confirmatory factor analysis second order and structural equation modelling. The research found that model for measuring job burnout include job demand and job resource, model for measuring intrinsic reward include sense of meaningful and sense of recognition and model for measuring job performance include task performance and contextual performance, which model of job burnout and intrinsic reward affecting job performance that developed had relevant to empirical data. (Chi-square/df = 1.185, p = 0.135, GFI = 0.996, CFI = 0.999, TLI = 0.997, NFI = 0.995, RMSEA = 0.023) The job burnout had negative direct influent to intrinsic reward and job performance, had negative indirect influent to job performance by intrinsic reward as mediator variable. The intrinsic reward had positive direct influent to job performance. The variation of job performance caused by the influence of job burnout and intrinsic reward 82%
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