THE ELEMENTS FACTORS IN BUSINESS OPERATION OF COMMUNITY ENTERPRISE ENTREPRENEURS IN THE UPPER NORTHEAST

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จักเรศ เมตตะธำรงค์ วรรณิดา สารีคำ ปาณิสรา ประจุดทะศรี

Abstract

          The objective of this study is 1) to study the elements of business operate Community Enterprise Entrepreneurs factors and 2) The factor analysis of Elements of Business operate Community Enterprise Entrepreneurs factors. The population were the Community Enterprise Entrepreneurs in nakhon pathom, Mookdahan and Sakon Nakhon Province. The stratified random proportion to 3 provinces for 400 sampling. The instrument of research was a questionnaire. Cronbach’s alpha reliability coefficient was 0.976. The exploring factor analysis by principle component analysis and orthogonal rotation by varimax method. The research revealed the following results: 1) The results of study the elements of business operate that the highest mean score was the financial control. The second was controlling both receipts and expenses. Finally, the pricing for a product or service was appropriated. 2) The factor analysis of Elements of Business operate Community Enterprise Entrepreneurs by factor analysis. The findings that Kaiser-Meyer-Olkin (KMO)   0.911. result of Bartlett’s test of Sphericity found variable were relationship to significance .000. Result of orthogonal rotation by varimax method into 6 components as follows: 1) Planning work. 2) Coordination in the business sector. 3) Operational control. 4) Marketing operations. 5) Organizational structure and 6) Coordination with government.

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Research Articles