KEY FACTORS INFLUENCING ORGANIZATION ADOPTION DECISION ON CLOUD COMPUTING IN THE LIFE INSURANCE BUSINESS IN THAILAND

Abstract

This research was aimed to explore the key factors when considering Cloud Computing adopting, as well as its security concerns and risks, in Life Insurance industry in Thailand. This study was a qualitative research and utilizes the case study methodology. The research process consists of two phases: literature study and empirical study. The empirical data was collected through in-depth interviews and the data was analyzed by using content analysis and priority index method. The research findings found that there are four factors influencing adoption of Cloud Computing in Thai Life Insurance Industry. These include (1) Technology Context (2) Organization Context (3) Environment Context and (4) IT Governance. The results of this study can be used as a guideline in the insurance industry or firms in relevant industries as well as will shed light on the decision making processes of Cloud Computing adoption which also include security concerns, risk mitigation and cloud provider selection.