COMPONENTS AND INDICATORS OF CORPORATE SOCIAL RESPONSIBILITY COMMUNICATIONS IN THE ENVIRONMENTAL ASPECTS OF MICE INDUSTRY IN THAILAND

Main Article Content

Pornchanok Pongtongmuanng Sasiwimon Sukabut Idsaratt Rinthaisong

Abstract

This research study aims to determine the components and indicators for the Corporate Social Responsibility (CSR) communications in the environmental aspects of MICE industry in Thailand. The research sample was purposively selected from the organizations listed in the Thailand Convention & Exhibition Bureau. The specific respondents were recruited, using the judgment sampling method from the marketing or marketing communications staff of the organizations, based on their experience gained in each of the MICE activities (Thailand Convention and Exhibition Bureau, 2016). A total of 200 questionnaires were returned. The data analysis included: test of the statistical hypothesis, component extraction, axis rotation, and interpreting and naming the new components. The results show that the CSR communications in the environmental aspects of MICE industry in Thailand can be divided into 3 components comprising: 1) resources, 2) foods and beverages, and 3) garbage; and each component has four CSR communication indicators as 1) accuracy, 2) completeness, 3) advancement, and 4) simplification of the transmitted information.

Article Details

Section
Articles