SUSTAINABLE URBAN TRANSIT BUS STOP DEVELOPMENT AND BEAUTIFICATION: AN ECONOMIC ANALYSIS

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Puris Sornsaruht Samart Deebhijarn

Abstract

The study was undertaken to evaluate and propose new and modern designs for commuter bus stops throughout Bangkok’s metropolitan bus system which consisted of four, six and ten meter long structures. Additionally, six different styles of billboard advertising were studied and analyzed which included internal rate of returns, net present value and the payback period in years. Results from the financial analysis showed that for the three proposed structure sizes of small, medium, and large, and with the use of six types of signage with advertising income ranging from $US142-$US284 per month, payback periods were between 7.0 to 1.4 years, 7.9 to 1.7 years, and 8.4 to 2.0 years respectively for each structure. Furthermore, each structure was proposed as having customizable applications, durable and long lasting roofs, raised and curved bench seating for moisture drainage, slotted back areas, route and bus number signs/maps showing stops/directions, easily replaceable advertising, lighting both for commuter safety and nighttime advertising, extending the revenue generation periods and possibilities and finally, commuter protection from the elements, including the hot tropical sun and rain and well as vehicle intrusion into the bus stop commuter area.

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