Main Article Content
This research aimed firstly, to study the criterion for measure survival and thriving of SMEs, then secondly, to study the factors affected to the survival and thriving situation of SMEs and thirdly, to study the factors related to the survival and thriving situation of SMEs. The data was collected by using questionnaires from the 400 SMEs entrepreneurs in the Western Provinces of Thailand. Statistics used for data analyzing were means, percentage standard deviation and testing by t-test, ANOVA and Pearson’s correlation coefficient.
The research results found that (1) the criterion for measure survival and thriving of SMEs were success in Corporate brand, Enterprise value, Recognition and measurement of transaction and Employee engagement. (2) All of personal data except Education and Organizational vision did not affect to the survival and thriving of SMEs situation in the Western Provinces of Thailand. And (3) the factors related to the survival and thriving situation of SMEs in the Western Provinces of Thailand comprised of Leadership factors, Organizational factors and Business Environment factors at correlation coefficient values 0.84, 0.76 and 0.65 consecutively. The related persons should develop SMEs entrepreneur’s knowledge and skills, facilitate sources of financing and support them to export opportunity.
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