THE PURCHASE OF GOODS THROUGH ONLINE MEDIA OF CONSUMERS IN THE NORTHEAST

Abstract

This study aims to population characteristics and the relationship between population characteristics and online shopping decisions of 900 people in the northeastern region to obtain samples and data that meet the requirements. Researchers randomly sampled using probability sampling using a multi-state sampling technique the statistics used to analyze the data descriptive statistics the frequency, percentage, mean, standard deviation and the relationship between variables using statistics. Pearson's Chi – square. The research found that

1. Most of the samples were female between 20 – 25 years old. Student Monthly income is lower than 15,000 Baht; most of them have about 2 – 3 years of experience in ordering. Payment is made through the ATM. The age of education, occupation, channels of payment. The effect of online shopping decision difference was statistically significant at 0.05. Ordering affects online ordering decisions. not different
2. Overall population of all online purchase decisions. On the other hand, it was found that sexes, age, education level, occupation, income per month, order experience, pay were correlated with the product. Promotion and reliability at the 0.05 level of significance.