The Organizational Commitment of Generation Y Employees of Private Company in a Service Business in Bangkok

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นฤมล จิตรเอื้อ

Abstract

The purpose of this research were to 1) study the organizational commitment of Generation Y employees of private company in a service business in Bangkok 2) study the ways to improve the development and organizational commitment of Generation Y employees of private company in a service business in Bangkok. This research was a qualitative research by using Phenomenological Approach. The researcher gathered data by conducting the in-depth interview of 23 Generation Y employees of private company in a service business in Bangkok. The research tool was open-end questions and presented with descriptive analysis. The results showed that organizational commitment of Generation Y employees of private company in a service business in Bangkok. The attitudes and behaviors can be expressed in three aspects; 1) Say is that an employee is proud of working in the organization and have confidence in the organization's policies; 2) Stay is that an employee has a sense of security and safety in the workplace and 3) Strive is the willingness to collaborate with the organization and knowledge and skills that make the job of the organization successful by concepts of Hewitt Aon. It was also found that Generation Y employees of private company in a service business in Bangkok suggested the ways for the organizational commitment while is composed of  9 dimensions: (1) Organization Communication; the organization provides multi-channel communication (2) Leadership is based on participatory management (3) Job characteristics; Job assignments are available challenging to promote more work skills (4) Opportunity to develop knowledge and regularly planned training (5) Security and Progress Determining career advancement that is consistent with knowledge and needs of personnel (6) relationships with colleagues; it should be organized in groups or recreational activities in order to reduce the gap and lead to good working atmosphere (7) Compensation and welfare; Salary based on ability (8) Safe and Hygienic working environment provision of modern and sufficient working facilities and (9) Work-life Balance; there should have annual holiday, health promotion, and recreational activities.

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