https://www.tci-thaijo.org/index.php/tgt/issue/feed The Golden Teak : Humanity and Social Science Journal 2019-09-05T19:21:09+07:00 ดร.สุภาพร พงศ์ภิญโญโอภาส moui_pong@hotmail.com Open Journal Systems <p>สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏกำแพงเพชรมีวัตถุประสงค์เพื่อตีพิมพ์ผลงานวิจัย ผลงานสร้างสรรค์ และผลงานวิชาการ สาขามนุษยศาสตร์และสังคมศาสตร์ ได้แก่ การศึกษา รัฐประศาสนศาสตร์ การพัฒนาชุมชน เศรษฐศาสตร์นิติศาสตร์ บริหารธรุกิจ การท่องเที่ยว นิเทศศาสตร์ และวัฒนธรรม เผยแพร่แก่นักวิชาการและบุคคลทั่วไป ปีละ 4 ฉบับ (ม.ค.-มี.ค., เม.ย.-มิ.ย., ก.ค.-ก.ย. และ ต.ค.-ธ.ค.) บทความที่ได้รับการตีพิมพ์ในวารสารจะต้องผ่านการตรวจพิจารณาจากกองบรรณาธิการและผู้ทรงคุณวุฒิในสาขาต่างๆ</p> https://www.tci-thaijo.org/index.php/tgt/article/view/214869 Problem Solving Guidelines in Three Southern Border Provinces Areas of Thailand 2019-09-05T16:12:21+07:00 ชินีเพ็ญ ศรีชัย golden.teak.journal@gmail.com <p>The problem solving guidelines in the Three Southern Border Provinces should be comprised of these three guidelines as follows: 1) The review of committees structure on problem solving in the Three Southern Border Provinces and working group members of district office which the integration of working and communication between government officer, reporter, chief, and people in the Three Southern Border Provinces are applied and the main host of problem solving should be determined. 2) The independent committees of problem solving in the Three Southern Border Provinces should be appointed in order to continuously emphasize the problem solving in the context although the government and policy planner could have been changed in the central, regional, and local part. 3) The economic development in the Three Southern Border Provinces should be emphasized via the process of social participation&nbsp;in order to create and develop the economy in the Three Southern Border Provinces which the growth should be balanced and corresponded to budget and potential of the three provinces communities. It conduces to the cooperation for creating the better local economy and quality of life. Moreover, it is guideline for peace in the Three Southern Border Provinces and leads to the advanced economic growth.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214874 Leadership for the local drive to Globalization 2019-09-05T16:19:30+07:00 ธนพร บัวรอด golden.teak.journal@gmail.com นิชภา โมราถบ golden.teak.journal@gmail.com อิสสราพร อ่อนบุญ golden.teak.journal@gmail.com <p>Nowadays, the global systems has transformed in globalized society. Within the various processes are linked all together as a network, these has affecting to the entire system However, it makes a greater variety of technology and communications. But the fact that globalization is disputed with the community which occurred before these global changes. Capitalism obscure localism. Public sector management has dominated social power. Hence, localism was the main priority as the key concept for community leaders to be allocated the management to be more efficiently and effectively. Thus, distribution of resources and power of the community for local self-reliance even if it was threaten by the capitalism and globalization. By the management of a leader with virtue and take advantage of the local area with integrity sustainable.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214878 Media Literacy in Social Media 2019-09-05T16:26:09+07:00 พัชราภา เอื้ออมรวนิช golden.teak.journal@gmail.com <p>Present, Social media take an important role of media exposure which effected to the media. Press should be competitive with social media. Eventhough some of information in social media is incorrect. Media Literacy is a very important tool in social media era. A person in Media Literacy should have these skills : Access, Analyse, Evaluation, Content Creation, Conduct, Act and Participate. Media Literacy for people requires collaboration from all sectors of society ; Family, School or University, Government sector, media and audiences. So that people can be exposed to news and have a Media Literacy skills.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214908 Study of Mangkla Dance in Pichai, Uttaradit Province 2019-09-05T18:06:27+07:00 กณิจฐิมญศ์ ลิมปนารมณ์ golden.teak.journal@gmail.com บัญชา ศรชัย golden.teak.journal@gmail.com ณัฐพัชร์ มหายศนันท์ golden.teak.journal@gmail.com พสิษฐ์สุธา มหายศนันท์ golden.teak.journal@gmail.com ธีระพงษ์ ทัพอาจ golden.teak.journal@gmail.com อุษณีย์ เขนยทิพย์ golden.teak.journal@gmail.com <p>This study investigated and analyzed contemporary postures in Mangkla Dance, practiced in Pichai district, Uttaradit province. Components of the dance, this study falls into qualitative research and presents results in descriptive form. the study shows that there is currently only one Mangkla band, called Kong Ko local Mangkla Band,in the area of Pichai district, Uttaradit province, the music played in this band is called Pleng Mai, specified numerically from 1 to 7. Of the seven songs, Pleng Mai 4, 5, 6 and 7 are more popularly played. The musical instruments used in this band consist of a Mangkla drum; Yuen drum, a larger two-faced drum; Lorn drum, a smaller two-faced drum; Pi Chawa, Java clarinet; Ching, a pair of small cymbals; Chab Yuen, a pair of large-sized cymbals; ChapLorn, a pair of medium-sized cymbals; Krup, a pair of wooden castanets; and a set of 3 gongs Mangkla Dance iscomprised of 13 postures. Other 3 postures including clapping, were developed by Mr. Thanatkit Khwankaew, was adapted by Mr. Thanatkit&nbsp; Khwankaew from Santuj dance. The choreography is composed of 7 formations: 6 dance formations and 1 procession formation and female dancers in the other. The dancers are primarily elders in the administration area of KhorumSubdistrict Administrative Organization. With regard to props, there are no props used in the performance.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214910 Mon Idiomatic Repertoires : a Case Study of Satit Saengboon 2019-09-05T18:10:10+07:00 วีระ พันธุ์เสือ golden.teak.journal@gmail.com <p>The research of “Mon Idiomatic Repertoires : a Case Study of Satit Saengboon” was aimed to study the: 1. Biography of Satit Saengboon 2. Mon idiomatic repertoires and solo repertoires for Khong Mon From the results, it was found that Satit Saengboon started learning Thai music at the age of 8 with Master Sakol Kaewpenkaad. Having undergone the first level of the Chab Mue (Sathukarn) -a traditional initiation to proclaim oneself an apprentice of a specific master, Satit Saengboon continued learning Khong Wong Yai with his master until he was introduced to the second master, Smaan Thongsuchot in the year 1970. Later, Satit Saengboon accomplished superior Nha Paat repertoires as well as Krao Nai solo with Master Saun Wongkhong. Regarding Mon idiomatic repertoires, Satit Saengboon learned a great deal from Master Yen Teh-uan, a Mon descendant of Nonthaburi’s Pak Kret district. Some of the repertoires that Satit Saengboon learned are Yam Thiang, Prac Cham Wad, Pra Cham Baan, Pra Chan Chao, Ching Yai (a monk’s luncheon suite), Num Thong, etc. Apart from learning with Master YEN, Satit Saengboon had a chance to learn extra Mon repertoires while he was working at the Fine Arts Department from Master Chot Duriyapraneet, M.L. Surak Sawaddikul and Master Pradit Nupisin. From the results of the study of ceremonial and general Mon idiomatic repertoires, 3 issues were discussed. 1.) Tone cluster with identical notes, ending tones and melodic scales: it was found that 2 identical cluster was mostly observed, followed by 3, 4, 6 and 8 identical clusters, respectively. Pra Cham Baan was found to have the most identical number of notes, ending tones and melodic scales. 2.) The primary melodic scales of Mon idiomatic repertoires were the C and F scale; B, E, and D being the secondary melodic scales. 3.) Relationship between tone clusters and melodic phrases: it was found that the cluster of 2 and 3 tones were mostly found in the first melodic phrase whereas the cluster of 4, 5 and 7 tones were scattered between the first and second melodic phrase. The cluster of 6 tones was, on the other hand, largely found only in the second melodic phrase. Playing techniques of Khong Mon solo mostly resembled of that executed on Khong Wong Yai although there are certain techniques that were Khong Mon-specific that is Khu Thang (intervals greater than octave). It was found in Phya Sok solo for Khong Mon that the 9<sup>th</sup> interval was observed 3 times while the 10<sup>th</sup> octave were observed just once.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214911 The Organizational Commitment of Generation Y Employees of Private Company in a Service Business in Bangkok 2019-09-05T18:13:57+07:00 นฤมล จิตรเอื้อ golden.teak.journal@gmail.com <p>The purpose of this research were to 1) study the organizational commitment of Generation Y employees of private company in a service business in Bangkok 2) study the ways to improve the development and organizational commitment of Generation Y employees of private company in a service business in Bangkok. This research was a qualitative research by using Phenomenological Approach. The researcher gathered data by conducting the in-depth interview of 23 Generation Y employees of private company in a service business in Bangkok. The research tool was open-end questions and presented with descriptive analysis. The results showed that organizational commitment of Generation Y employees of private company in a service business in Bangkok. The attitudes and behaviors can be expressed in three aspects; 1) Say is that an employee is proud of working in the organization and have confidence in the organization's policies; 2) Stay is that an employee has a sense of security and safety in the workplace and 3) Strive is the willingness to collaborate with the organization and knowledge and skills that make the job of the organization successful by concepts of Hewitt Aon. It was also found that Generation Y employees of private company in a service business in Bangkok suggested the ways for the organizational commitment while is composed of &nbsp;9 dimensions: (1) Organization Communication; the organization provides multi-channel communication (2) Leadership is based on participatory management (3) Job characteristics; Job assignments are available challenging to promote more work skills (4) Opportunity to develop knowledge and regularly planned training (5) Security and Progress Determining career advancement that is consistent with knowledge and needs of personnel (6) relationships with colleagues; it should be organized in groups or recreational activities in order to reduce the gap and lead to good working atmosphere (7) Compensation and welfare; Salary based on ability (8) Safe and Hygienic working environment provision of modern and sufficient working facilities and (9) Work-life Balance; there should have annual holiday, health promotion, and recreational activities.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214912 Factors Affecting Risk Behaviors of Higher Education Students in the Lower Northeastern Region 2019-09-05T18:29:40+07:00 สมบูรณ์ ตันยะ golden.teak.journal@gmail.com กิตติ วงษ์ชวลิตกุล golden.teak.journal@gmail.com <p>The objectives of this research were to study the risk behaviors of higher education students studying in the Lower Northeastern region. In addition, factors related to risk behaviors and factors affecting risk behaviors of higher education students in the Lower Northeastern region were examined. The research samples used in this study were 877 undergraduate students studying in the academic year 2016 in the Lower Northeastern region. Multi-stage sampling method was employed.&nbsp; The research instrument used to collect the data was a five-point rating scale questionnaire which assessed risk behavior in 6 aspects namely; ‘safety’, ‘addictive substance’, ‘sex’, ‘gambling’, ‘health care’, and ‘studying’ as well as assessed factors related to students’ risk behaviors in 7 aspects namely; ‘self-worth’, ‘achievement motivation’, ‘family relationship’, ‘parenting abandonment’, ‘excessively careful parenting’, ‘school atmosphere’, and ‘school environment’. The reliability of the whole questionnaire was within the rage of 0.80-1.00. The reliability by aspects was within the range of 0.642-0.911. The statistical methods used to analyze the data were standard deviation and Multiple Regression Analysis. The results were as follows. 1) The students’ risk behavior in overall was in a low level. When considering by aspect, the results revealed that 1 aspect was in a moderate level and 5 aspects were a low level. The aspect with highest mean score was ‘health care’, followed by ‘studying’, ‘safety’ and ‘sex’ respectively. 2) Factors related to risk behaviors of students were in a high level in 5 aspects, moderate level in 2 aspects. The aspect with the highest mean score was ‘family relationship’, followed by ‘achievement motivation’. The aspect with lowest mean score was‘parenting abandonment’. 3) All 7 predictive variables can be predicted together. The variance of overall risk behaviors was 16.9%. The predictive variables with the highest predictive power at the significant level of 0.01 were ‘parental abandonment’, and ‘excessively careful parenting’.&nbsp; Other predictive variables had low predictive power. The predictive equation was in the form of standard score as follows.&nbsp;</p> <p>Zrisk' = 0.360**(sup)+0.109**(care)-0.045(moti)+0.035(envi)-0.028(study)-0.017(value)-0.006(rela)</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214915 Developing Activities for Development the Life Quality of the Elderly based on the Principles of Sufficiency Economy in Khonthee Subdistrict, Amphur Muang, Kamphaeng Phet 2019-09-05T18:42:33+07:00 ชญาน์นันท์ ศิริกิจเสถียร golden.teak.journal@gmail.com วีรวรรณ แจ้งโม้ golden.teak.journal@gmail.com นงลักษณ์ จิ๋วจู golden.teak.journal@gmail.com ประพัสสร บัวเผื่อน golden.teak.journal@gmail.com ชูเกียรติ เนื้อไม้ golden.teak.journal@gmail.com <p>This research has four study purposes : 1. to study the quality of life of the elderly, 2. to develop activities for promoting the quality of life of the elderly according to the philosophy of sufficiency economy, 3. to test the activities for promoting the quality of life of the elderly according to the philosophy of sufficiency economy, and 4. to evaluate the activities for promoting the quality of life of the elderly according to the philosophy of sufficiency economy. The target group consists of 45 elderly living in Ban Pho Pattana, Tambon Khonthi, Amphoe Muang, Kamphaeng Phet. The elderly chosen to participate in the activities for promoting the quality of life of the elderly according to the philosophy of sufficiency economy are from Ban Pho Pattana. All of 30 participants joined the research based on their own interest and decision. The result of the study showed that the quality of life of the elderly in Ban Pho Pattana, Tambon Khonthi, Amphoe Muang, Kamphaeng Phet is good. They are healthy, have the stable residents, and receive proper medical care according to their health. The target group is closely taken care by their family members, reflecting the elderlys' expectation about the end of their life: their children feed and are attentive to them.However, the most worrying aspect is that the elderlys’ primary sources of income are from the elderly care allowance and their children support. Only some of them are able to work. From the basic quality of life of the elderly and the group discussion, the researchers applied the philosophy of sufficiency economy to the community needs and built four activities which are making the herbal ball (dry), making Plai oil, basic massage for elderly, and making herbal soap from local herbs. The researchers found that the elderly are very satisfied with four activities because the activities are based on the basic needs. They are also able to apply the activities in their everyday life (like basic massage) and can deduce their family’s spending by making household’s appliance from local herbs such as soap and body massage oil.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214917 Guidelines for the Development of Access to Health Services in Primary Health Care of Myanmar Migrants in Mae Sot District, Tak Province by World Vision Foundation of Thailand 2019-09-05T18:47:58+07:00 ณัฐภาณี บัวดี golden.teak.journal@gmail.com อดิเรก ฟั่นเขียว golden.teak.journal@gmail.com <p>The research objectives were to studies 1) access to health services in primary health care, 2) support factors and interruption factors of access to health services in primary health care<em> and 3) </em>guidelines for the development of access to health services in primary health care<em> of </em>Myanmar migrants in Mae Sot district, Tak province by World Vision Foundation of Thailand, Mae Sot special project coordination center, Tak province. The study was a qualitative research using 3 methods. The 1<sup>st</sup> method is the focus group discussion method in 2 groups of samples: (1) 13 people of World Vision Foundation of Thailand staff and relevant government officials, and (2) 50 people of migrant health volunteers and migrant health staffs. The 2<sup>nd</sup> method is the interview method in 3 groups of samples: (1) 60 Myanmar migrants have access to Health Post, (2) 3 staffs of World Vision Foundation of Thailand project, and (3) 10 relevant government officials. And the 3<sup>rd</sup> method is workshop seminar method with 3 staffs of World Vision Foundation of Thailand project and 10 relevant government officials. The results of the study on access to health services in primary health care <em>of </em>Myanmar migrants in Mae Sot district, Tak province, migrants have access to a small number of public health services. The problems in accessing health services include: 1) most of the migrants are out of the system, do not understand the health service system and do not care to use the health services of the Thai authorities, 2) the migrants have a poverty problem, thus preventing access to the Migrant Health Card, 3) limitations of Thai health insurance and social security system, 4) the migrants are unaware of information about access to health services of government agencies in Thailand, 5) communication between health service authorities and migrants, and 6) the public health services of government agencies are the low number. There are three factors that support access to health services in primary health care for migrants: 1) Health Post (HP), 2) Migrant Health Volunteer (MHV), and 3) implementation as a network partner for health services in primary health care. There are four factors to the interruption: 1) the problem comes from the migrants, 2) migration policy in Thailand, 3) differences in language and culture among Thais and migrants, and 4) discontinuity of health services in primary health care support for migrants. The development of access to health services primary health care for Myanmar migrants in Mae Sot district, Tak province, there are six approaches: 1) to build understanding and support for Community Based Organization (CBO) in the migrant communities, 2) to expand primary health care services, 3) human resources development (MHV and government officials) in public health, &nbsp;4) Regulate clear and adoption of policies and laws for the migrants, 5) Establish and operate as a network partner, and 6) a mechanism to manage the health service in primary health care.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214918 Factors affecting Learning Achievement of Students in Faculty of Education, Kamphaeng Phet Rajabhat University 2019-09-05T18:52:29+07:00 ทวนทอง เชาวกีรติพงศ์ golden.teak.journal@gmail.com สมชัย วงษ์นายะ golden.teak.journal@gmail.com <p>The purposes of this research were to 1. study the level of factors that could possibly affect learning achievement of students in the Faculty of Education, Kamphaeng Phet Rajabhat University, and 2. study factors affecting learning achievement of students in the Faculty of Education, Kamphaeng Phet Rajabhat University.&nbsp; The sample consisted of 175 third year students in the Faculty of Education of academic year 2017. The research instrument were questionnaires. The Data was analyzed by using mean, standard deviation, and stepwise regression analysis. The research findings revealed the factors affecting learning achievement of students in the Faculty of Education were at a high level. They were family support, peer relations in studying, achievement, teaching quality, learning environment, studying habit, and leaning attitude. The three factors that could predict 73.60% of learning achievement of students in the Faculty of Education were learning attitude, teaching quality, and peer relations in studying.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214919 Evaluation of the Safety Bike Cycle Routes by Participants and Geographic Information System Application, Kamphaeng Phet Province 2019-09-05T19:01:35+07:00 สุภาสพงษ์ รู้ทำนอง golden.teak.journal@gmail.com <p>This research aims to survey, select and evaluate the suitable route in developing safer bike route by using Geographic Information System (GIS) and participations, Kamphaeng Phet province. The results found that all 200 respondents need safer bike routes in the area.</p> <p>In addition, they propose 20 alternative routes for develop safer bike routes. With these alternatives, there are 5 short bike routes, 9 medium bike routes and 6 long bike routes.</p> <p>This suitable route evaluating method are using GIS technique and scoring by the participants. The 3 criteria include bike route atmosphere, safety of the route and developing potential of the route, that apply to select alternative routes for appropriate routes developing. The study found top three short distances for suitable bike routes are BR01 Kamphaeng Phet Historical Park around bike trails, BR02 Siri Chit Uthayan Park to Nakhon Chum city bike route, and BR04&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Ko Khaek community-Siri Chit Uthayan Park-Tho Thongdaeng check dam and maintenance no. 2 bike route. The top three medium distance for suitable bike routes are BR14 Khlong Lan waterfall and Khlong Nam Lai waterfall linking path, BR07 Kamphaeng Phet City bike lanes, and BR12 Kamphaeng Phet Historical Park-Roads no. 101-Bo Nam Phu Ron Phra Ruang Hot Spring bike route. For long distance suitable bike routes, the appropriate top three are BR16 Kamphaeng Phet Historical Park to Mae Wong National Park bike routes, BR 17 Kamphaeng Phet City to Khlong Wang Chao National Park bike route, and BR20 Kamphaeng Phet Historical Park to Sukhothai Historical Park bike route.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214920 Causes of Undergraduate Student Dropout at Kamphaeng Phet Rajabhat University 2019-09-05T19:10:29+07:00 อมรา ครองแก้ว golden.teak.journal@gmail.com เพ็ญศรี จันทร์อินทร์ golden.teak.journal@gmail.com น้ำพัก ข่ายทอง golden.teak.journal@gmail.com ผดุงพร พันธ์พืช golden.teak.journal@gmail.com ชุลีพร แสงสุวรรณ์ golden.teak.journal@gmail.com กนกกร ทองคำ golden.teak.journal@gmail.com <p>The purposes of this research were 1. to study the causes of undergraduate student’s dropout at Kamphaeng Phet Rajabhat University and 2. to find out the guideline to solve the problem of undergraduate student’s dropout at Kamphaeng Phet Rajabhat University. The sample of&nbsp;1<sup>st</sup> objective consisted of 345 undergraduate students who dropout at Kamphaeng Phet Rajabhat University in 2011-2014.&nbsp; The 2<sup>nd</sup> objective consisted of 54 dropout student’s lecturers and advisors. Questionnaire used as the tool. The results show that the causes of undergraduate student’s dropout were 1<sup>st</sup> the students, 2<sup>nd</sup> the university’s environment, 3<sup>rd</sup> the family and 4<sup>th</sup> the surrounding people as ranking. The guideline to solve the problem such as measuring the student’s basic knowledge, guardian meeting, advisor’s system using, learning suggestion from the lecturers, providing the education fund and preparing modern teaching medias for all.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214922 The Model of Academic Competencies Development for Principal in Border Patrol Police School of Thailand-myanmar Border 2019-09-05T19:15:06+07:00 สนิท ประหา golden.teak.journal@gmail.com วิทยา จันทร์ศิลา golden.teak.journal@gmail.com <p>The research, aimed to presenting the model of academic competency development of Principal of Border Patrol Police School in Border of Thailand-myanmar. The research method is divided into 3 steps: 1) A study on academic performance and the academic competency development process of the Principal of Border Patrol Police School in Border of Thailand- myanmar. 2) The Development of Academic Capacity Development Model of the Principal of Border Patrol Police School in Border of Thailand-myanmar and 3) to evaluate the model of academic capacity development of the headmaster of the Border Patrol Police School in Border of Thailand-myanmar. The research findings yielded the followings model of academic competency development of Border Patrol Police School in Border of Thailand-myanmar was composed of 3 elements: 1) The academic performance of the headmaster of the Border Patrol Police School in Border of Thailand-myanmar has 5 aspects 2) The development of academic competencies of the Border Patrol Police School in Border of Thailand-myanmar has been implemented in 5 sides and 3) The development of academic competencies of Border Patrol Police School in Border of Thailand-myanmar are 6 ways. The results of the evaluation of the academic competency development model of Border Patrol Police School in Border of Thailand-myanmar were presented to the evaluated by the educational experts regarding by the principle of of Border Patrol Police School in the provinces adjacent to the Thailand- myanmar is very useful at the highest level. And the possibility of adoption. At the highest level</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/tgt/article/view/214923 Determinants of Chinese Tourists’ Decision-making in Selecting Tourist Attractions in Chiang Mai Province 2019-09-05T19:21:09+07:00 หลี เฉิงฉวย golden.teak.journal@gmail.com บุญฑวรรณ วิงวอน golden.teak.journal@gmail.com <p>The objectives of the research were 1. to study the level of perspective on tourism image, facilities, tourism resources, and Chinese tourists’ decision-making, 2. to study the determination of Chinese tourists’ decision-making in selecting tourist attractions in Chiang Mai Province. It was a survey research and involved three hundred and ninety-eight Chinese tourists who visited Chiang Mai. The data obtained from the questionnaire were analyzed with descriptive statistics of percentage, mean, standard deviation, and inferential statistics by Enter multiple regression analysis. The findings revealed that most of Chinese tourists who visited Chiang Mai lived in Guangdong Sheng. They liked the recreational attractions and natural attractions. Most tourists accompanied by friends and took the local minibus service. They stayed around 3-4 nights and spent their 1,001-3,000 Chinese Yuan. The level of Chinese tourists’ perspective focused on tourism image, tourism resources, and facilities respectively. Results of Enter multiple regression analysis indicated that facilities affected to the decision-making the most by having the regression coefficient of 0.304. Tourism resources affected to the decision-making by having the regression coefficient of 0.263, and tourism image affected to the decision-making by having the regression coefficient of 0.224 respectively.</p> 2018-04-27T00:00:00+07:00 ##submission.copyrightStatement##