Corporate Social Responsibility (CSR) Communication Element of MICE Industry in Thailand
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Published:
May 12, 2018
Keywords:
corporate social responsibility communication MICE industry
Main Article Content
Abstract
CSR communication of Thailand's MICE businesses can be sustainably and successfully marketed when certain information related to CSR is provided to their target clients. This research aims to determine the CSR communication components of Thailand's MICE industry. The study employed a qualitative research discipline using a purposive sampling method to include a target group of 11 scholars in marketing and marketing communications, executives of organizations related to MICE, and operators involved in the MICE industry. An in-person, in-depth interview was used in data collection. Three major CSR communication components and nine sub-elements emerged from the analysis of qualitative data. The first major element is environmental impacts, which includes the three sub-elements of 1) impacts from the use of resources 2) food & beverage and 3) waste management. The second key component is society and economy, which includes: 1) compliance to the law, 2) retention of ways of life and cultures, and 3) enhancement of social and economic growth. And the third key component includes the people related to the MICE industry, which are 1) the local community, 2) the staff, and 3) the manufacturers. To uphold the sustainability of MICE industry in Thailand all the stakeholders including Thailand Convention & Exhibition Bureau, exhibition centers, hotels, tour companies and meeting and conference organizers should put forward these CSR communication components and nine sub-elements components to attract their target customers.
Article Details
How to Cite
Pongtongmuang, P., Sukbut, S., & al., et. (2018). Corporate Social Responsibility (CSR) Communication Element of MICE Industry in Thailand. Journal of Thai Hospitality and Tourism, 13(1), 50–63. Retrieved from https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/123373
Section
Research Article
References
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[3] Baumgartner, R. J., & Ebner, D. (2010). Corporate Sustainability Strategies: Sustainability Profiles and Maturity Levels. Sustainable Development, 18(2), 76-89.
[4] Benner, P. (1994). Interpretive Phenomenology: Embodiment, Caring, and Ethics in Health and Illness. (eds.) Sage Publications.
[5] Bowd, R., Bowd, L., & Harris, P. (2006). Communicating Corporate Social Responsibility: An Exploratory Case Study of A Major UK Retail Centre. Journal of Public Affairs, 6(2), 147-155.
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[7] Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. Academy of Management Review, 4(4), 497-505.
[8] Carroll, A. B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business horizons, 34(4), 39-48.
[9] Carroll, A. B. (2008). A History of Corporate Social Responsibility: Concepts and Practices. In Crane, A., McWilliams, A., Matten, D., Moon, J., & Siegel, D. (eds.). The Oxford Handbook of Corporate Social Responsibility (pp.19-46). Oxford: Oxford University Press.
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[11] Creswell, J. W., & Clark, V. L. P. (2007). Designing and Conducting Mixed Methods Research. Sage Publications
[12] Cunningham, D., & Duffy, T. (1996). Constructivism: Implications for the Design and Delivery of Instruction. Handbook of Research for Educational Communications and Technology, pp.170-198.
[13] Du, S., Bhattacharya, C. B., & Sen, S. (2007). Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning. International Journal of Research in Marketing, 24(3), 224-241.
[14] Du, S., Bhattacharya, C. B., & Sen, S. (2009). Strengthening Consumer Relationships through Corporate Social Responsibility. Working paper, Simmons Cooege School of Management.
[15] Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews, 12(1), 8-19.
[16] Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Oxford: Capstone.
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[18] Freedman, B. E. H. P., Pryde, E. H., & Mounts, T. L. (1984). Variables Affecting the Yields of Fatty Esters from Trans Esterified Vegetable Oils. Journal of the American Oil Chemists Society, 61(10), 1638-1643.
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[29] Laarman, J. G., & Gregersen, H. M. (1996). Pricing Policy in Nature-Based Tourism. Tourism Management, 17(4), 247-254.
[30] Leonard, V. W. (1989). A Heideggerian Phenomenologic Perspective On the Concept of the Person. Advances in Nursing Science, 11(4), 40-55.
[31] Mishra, S., & Suar, D. (2010). Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?. Journal of Business Ethics, 95(4), 571-601.
[32] Podnar, K. (2008). Guest Editorial: Communicating Corporate Social Responsibility. Journal of Marketing Communication, 14(2), 75-81.
[33] Schultz, F., & Wehmeier, S. (2010). Institutionalization of Corporate Social Responsibility within Corporate Communications: Combining Institutional, Sensemaking and Communication Perspectives. Corporate Communications: An International Journal, 15(1), 9-29.
[34] Schwartz, M. S., & Carroll, A. B. (2003). Corporate Social Responsibility: A Three-Domain Approach. Business Ethics Quarterly, 13(04), 503-530.
[35] Shrivastava, P. (1995). The Role of Corporations in Achieving Ecological Sustainability. Academy of Management Review, 20(4), 936-960.
[36] Simmons, B. A., & Elkins, Z. (2004). The Globalization of Liberalization: Policy Diffusion in the International Political Economy. American Political Science Review, 98(1), 171-189.
[37] Van Maanen, J. (1978). People Processing: Strategies of Organizational Socialization. Organizational Dynamics, 7(1), 19-36.
[38] Van Marrewijk, M. (2003). Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. Journal of Business Ethics, 44(2-3), 95-105.
[39] Walton, C. C. (1967). Corporate Social Responsibilities. Wadsworth Publishing Company.