THE MEDIATING ROLE OF TRUST IN THE RELATIONSHIPS BETWEEN CSR AND CUSTOMER BEHAVIOR: AN EMPIRICAL STUDY OF STARBUCKS IN THAILAND

Benjarut Chaimankong, Mayookapan Chaimankong, Natthapong Phinichka, Praoranuj Siridej

21-33

MANAGING COMPETITIVE ADVANTAGES OF THAI AIR ASIA

Latawan Chayamongkon, Chaiyanant Panyasiri

33-40

THE EFFECTS OF POSITIVE THINKING ENHANCING ACTIVITIES IN GRADUATE DIPLOMA PROGRAM IN TEACHING PROFESSION STUDENTS

Shuttawwee Sitsira-at, Phairat Jungate, Nitsinee Kuprasert, Vitsanu Peatkadee

146-153

THE FOUR NOBLE TRUTHS AND ORGANIZATION DEVELOPMENT

Norachai Na Wichian, Chalermchai Kittisaknawin, Nalinnath Deesawadi

165-174