Framing Climate Change: A Comparative Analysis of Thailand’s Press Coverage on COP 21 Paris Agreement

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Boonlert Supadhiloke


This study used content and textual analysis of four newspapers – the Bangkok Post, the Nation, Matichon and Thai Rath – during November 30, 2015 until February 28, 2017 to examine how they framed the climate change debate during the COP 21 Paris agreement. The content analysis produced five dominant frames, namely, responsibility, morality and ethics, sufficiency economy, ASEAN haze free and public health and public participation. Through these frames, the textual analysis portrayed how a number of internal and external factors influenced the frame-building process of climate change issues at the COP 21 Paris agreement in which all 194 countries agreed to keep the rise in global temperature by the year 2100 well below 2 degrees Celsius (3.6 Fahrenheit).


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