MARKETING MIX FACTORS (7PS) AFFECTING CUSTOMER DECISION MAKING TOWARD USING HOTEL’S FITNESS IN BANGKOK

Abstract

The objective of this research is 1. To study service marketing mix that affect customer decision making toward using hotel’s fitness in Bangkok 2. To present strategies for competitive advantage in hotel’s fitness in Bangkok

          This research is a quantitative research by collecting data from group of population who live in Bangkok. The research uses questionnaire as a tool for gather data from 400 samples, selected by Taro Yamane’s random technique.

          The result of this research shown the factor of marketing mix that affect toward decision making the most is people but external factors have significance in average level. From hypothesis found that all aspects of service marketing mix significantly affect decision making toward using hotel’s fitness in level 0.05