Human capital development in the tourism and hospitality industry By Sufficiency Economy Philosophy

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Pattaraporn Jiramahapoka


This study aims to present the concept of human capital development in the tourism and hospitality industry by Sufficiency Economy Philosophy. In the tourism and hospitality industry, any activity requires human capital to drive the organization to success in the workplace. Human resource is different from other resource due to human emotions. The mind needs to take care of the development of human capital in the tourism and hospitality industry by applying the king's philosophy of sufficiency economy to sustainable development. The guiding principle consists of three rings: 1. Moderation2. Reasonableness 3. Self-immunity system and two conditions are: 1. Knowledge base 2. Morality base, which the application of the king's Philosophy must be done with love, Desire and heart as well as changeful of person, time and situation. The result of King's development of human capital will bring knowledge, skills, competency and personal experience which finalize as the benefit of human happiness, life sufficiency and harmony which turn out as a sustainable human development.



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Pattaraporn Jiramahapoka

Hotel and Tourism, Siam University


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