Key Factors of Successful Community-Based Tourism in Thailand: The Cases of Ban Bangphlap and Khlong Khon, Samutsongkhram Province

Main Article Content

Prompassorn Mahachanok

Abstract

This research focuses on key factors of successful community- based tourism in Thailand. Key factors emphasizing on resources-based view in term of human resources capital are focused: transformational leadership and other five competencies of human capital. Gathering data is done by questionnaire with the whole population(160 respondents) and interview with 5 key informants. Structural Equation Model is employed for analysis. The results present that transformational leadership and human capital directly highly influence community participation in strategic planning. Community participation in strategic planning directly influences greatly on community- based tourism’s success. Results from interviews confirm the quantitative findings. Government is suggested to promote transformational leadership and the key competencies of human capital in practice to community –based tourisms’ participants to support Thai government policy” One Sub district, one tourism site” to succeed

Keywords

Article Details

How to Cite
Mahachanok, P. (2019). Key Factors of Successful Community-Based Tourism in Thailand: The Cases of Ban Bangphlap and Khlong Khon, Samutsongkhram Province. WMS Journal of Management, 8(2), 30-48. Retrieved from https://www.tci-thaijo.org/index.php/wms/article/view/184367
Section
Research Articles-Academic Articles
Author Biography

Prompassorn Mahachanok

The Faculty of Public Administration, National Institute of Development Administration,

118 Seri Thai Rd, Khlong Chan, Bangkapi, Bangkok, 10240 Thailand.

References

Ambrosini, V., & Bowman, C. (2001). Tacit knowledge: Some Suggestions for operationalization. Journal of Management Studies, 38(6), 811-829.

Armstrong, R. (2012). An analysis of the conditions for success of community based tourism enterprises. International Centre for Responsible Tourism, Occasional Paper OP 21.Retrieved from https://www.icrtourism.com.au/publications/occasional-papers

Asia-Pacific Economic Cooperation (APEC). (2010). APEC Tourism Working Group. Effective Community Based Tourism: A Best Practice Manual 2010. Griffith University Gold Coast Campus, Queensland, Australia

Asian Production Organization. (2016).Productivity to Ecotourism: Experiences in the Asia-Pacific Region. Brisbane: University of Queensland Press. Retrieved from https://www.apo-tokyo.org/00e-books/GP-_Link ingEco. html

Barney, J. B. (1991). Firm Resources and Sustained Competitive AdvantageJournalof Management, 17(1), 99-120.

Bass, B. M., & Riggio, R. E. (2006). Transformational leadership (2nded.).Mahwah, N.J.: L. Erlbaum Associates.

Beer, A. (2014). Leadership and the governance of rural communities Leadership and the governance of rural communities. Journal of Rural Studies, 34,254-262.

Bryson, J. M. (2011). Strategic Planning for Public and Nonprofit Organizations: A Guide to
Strengthening and Sustaining Organizational Achievement. (4th ed.).San Francisco: Jossey-Bass.

Buckley, R., & Ollenburg, C. (2013). Tacit knowledge transfer: Crosscultural adventure. Annals of Tourism Research, 40, 419–422.

Chuamuangphan, N. (2016). The potential of hot springs in the western Thailand for health tourism and sustainability. Economics World, 4(4), 147-156.

Coast Learn. (2014). Sustainable Tourism: Concepts/Tourism Resources. Retrieved from https://www.biodiversity.ru/ coastlearn/ tourism-eng/con_resources.html.

Creswell, W. J. (2014). Research design: Qualitative, quantitative, and mixed methods approaches ( 4th ed.). Thousand Oaks: Sage.

Davies, A. (2009). Understanding local leadership in building the capacity of rural communities in Australia. Geographical Research, 47(4), 380–389.

Elmorshidy, A. (2016). Tacit knowledge strategic use in organizations – A new model for creation, sharing and success. International Conference on Engineering & MIS. 1-6 IEEE Conference Publications, Agadir, Morocco, September, 2016.

Foundation for Community Association Research. (2014). Best Practices Report#3 Strategic Planning. Retrieved from https://foundation.caionline.org/wp-content/uploads/2017/06/bpstrategic.pdf

Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural equation modelling: Guidelines for determining model fit. Electronic Journal of Business Research Methods, 6(1), 53-60.

International Labor Office. (2013). Toolkit on Poverty Reduction through Tourism. ILO Cataloguing in Publication Data. International Labor Office. Geneva, Switzerland: International Labor Office.

Jitpakdee, P., Harun, A., & Zain, Z. B. M. (2016). Local community development through community-based tourism management: A case study of Mae Kampong Village. Mediterranean Journal of Social Sciences, 7(3), 407-414.

Khlong Khon Sub-District Administration Organization (SAO). (2014). Background of Khlong Khon. Retrieved from https://www.klongkone.go.th

Kontogeorgopoulos N., Churyen, A., & Duangsaeng, V. (2014). Success Factors in Community-Based Tourism in Thailand: The Role of Luck, External Support, and Local Leadership. Tourism Planning & Development, 11(1), 106-124.

Mathbor, G. M. (2008). Effective community participation in coastal development. Chicago: Lyceum Books.

Ministry of Tourism & Sports, The Committee of National Tourism Policy. (2011). The national tourism development plan (2012-2016). Bangkok: Author.

Neto, F. (2002). Sustainable tourism, environmental protection and natural resource management: Paradise on earth? International Colloquium on Regional Governance and Sustainable Development in Tourism-Driven Economies, Cancun, Mexico, 20-22 February 2002.

Nonaka, I., & Takeuchi, H. (2004). Hitotshubashi on knowledge management. Clementi Loop, Singapore: Wiley.

Pawar, M. S. (2010). Community development in Asia and the Pacific. London: Routledge.

Ping, W. J. (2015). Community-based ecotourism and development in northern Thailand (pp.1-15). Retrieved from https://www.asianscholarship.org/asf/ejourn/a rticles/ jianping_w.pdf

Poramethee, W. (2015). Seminar of Measures Implementation for Economy Stimulation in Local Level: Cooperation between Government and Private Sectors in Economic Development and Increasing Income of Population in Local Level. Bangkok: Military Club.

Pracharath Network. (2016) Driving and developing grassroots economy development and Pracharath integration. Retrieved from https://www.youtube.com/watch?v=GiCteqk e8Ds&t=5s

Prasitratthasin, S. (2013). Applications of Statistical Methods in Research. Bangkok: Sarmladda Pte.

Punyaratabandhu, S. (2013). Research methodology for public administration. Bangkok: Semadhamma Publishing.

Rahman, A. (1980). Mobilization without tears: A conceptual discussion of self reliance development. In J. Galtung (Ed.), Self- reliance: A strategy for development. Geneva: Institute of Development Studies.

Ratanakosol, K., Pathumcharoenwattana, W., & Kimpee, P. (2016). Learning process for creating community identity. SHS Web of Conferences 26(01067), 1-6. doi: 10.1051/ shsconf/20162601067

Rattanapongtara, P. (2017). Khlong Khon community-based tourism. Muang Samutsongkhram.

Rocharungsat, P. (2008). Community-Based Tourism in Asia. In Moscardo, G. Building Community Capacity for Tourism Development, Oxfordshire: CAB International.

Ruanggoon, J. (2015). The Impacts of Resource-Based View Determinants on Hospital Performance in Thailand. (Unpublished doctoral dissertation). National Institute of Development Administration, Bangkok, Thailand.

Saengtawan, S. (2016). Ban Bangphlap community-based tourism. Bang Khonthi: Samutsongkhram.

Shadfar, S., & Malekmohammadi, I. (2013). Application of structural equation modeling (SEM) in restructuring state intervention strategies toward Paddy Production development. International Journal of Academic Research in Business and Social Sciences. 3(12), 576-618.

Skinnarland, K. I. T., Oslo, I. A., & Sharp, P. (2016). Knowledgesharing (KS), organizational learning and competitive advantage in a Scandinavian Hotel Company. London: Regent’s College. Retrieved from
https://warwick.ac.uk/fac/soc/wbs/conf/olkc/ archive/olkc6/papers/id_110_sharp_p_skinn arland_k.pdf

Sritanatorn, P. (2009). Sustainable community forest management in local development:Community practice, people participation and the success of the success of forest conservation (Unpublished doctoral dissertation). National Institute of Development Administration, Bangkok, Thailand.

TAT Academy. (2016).Community-Based Tourism as a Global Trend. Stability, Prosperity, and Sustainability. Tourism Forum 2016. Queen Sirikit Convention Center. January16, 2016.

Telfer, D. J., & Sharpley, R. (2010). Tourism and development in the developing world. London: Routledge.

Thaiwan, Y.(2013). Structural Eqaution Model Analysis By AMOS. Bangkok, Thailand: Chulalongkorn University Press.

The Mountain Institute. (2004). Retrieved from http//mountain.org/

Timothy, D. J. (1999). Participatory planning: A view of tourism in Indonesia. Annals of Tourism Research. 26(2),371-391.

Turmpittayapaisith, A., & Tanin Pa-em. (2009). The national economic and social development plan (plan 1-11). Office of the National Economic and Social Development Board. Lecture for high- rank- management curriculum, Ministry of Industries, at Royal Princess Hotel, Bangkok, Thailand. August 7, 2009. Retrieved from https://www.nesdb.go.th/ewt_w3c/ewt_dl_link.php?nid=2795

Virtanen, I. (2014). How Tacit Is Tacit Knowledge? Polanyi’s theory of knowledge and its application in the knowledge management theories. (Unpublished doctoral dissertation) University of Tampere. Retrieved from https://tampub.uta.fi/bitstream/handle/10024/
95444/978-951-44-9493-2.pdf?sequence=1&is Allowed =y

Wedchayanon, N., & Chorkaew, S. (2014). The sufficiency economy and people-centered development the case of the Huay Sai Royal Development Project in Thailand. European Journal of Training and Development, 38(9), 822-844.

Wedchayanon, N. (2016). Strategic human capital management. Bangkok: Graduate School of Public Administration, National Institute of Development Administration.

Wright, P. M., McMahan, G. C., & McWilliams, A. (1994). Human resources and sustained competitive advantage: A resource-based perspective. The International Journal of Human Resources Management, 5(2), 301-326.

Yang, Z., & Xin, Z. (2016). Community identity increases urban residents’ in group emergency helping intention. Journal of Community & Applied Social Psychology, 26, 467–480. doi: 10.1002/casp.2274

Yusnita, Y., Amin, A., & Muda, S. (2012). The influences of transformational leadership in homestay programme. The International Journal of Social Sciences, 1(1), 1-7.