Satisfaction Performance for Small and Medium Enterprises Product Sector in Nakhon Ratchasima Province

Main Article Content

Preeyakamon Auanguai Sunitiya Thuannadee

Abstract

This research aimed to study effects of supplier selection factors on performance satisfaction of Small and Medium Enterprises (SMEs) product sector in Nakhon Ratchasima Province. Questionnaires were used to collect data from 100 SMEs.  The collected data was analyzed by frequency, percentage and multiple regression analysis. The study found that quality of raw materials and delivery of raw materials have effect on performance satisfaction in quality of finished goods. While price of raw materials have effect on performance satisfaction in cost. the relationship between suppliers and buyer and production capacity of suppliers have effect on performance satisfaction in meet customers’ needs. Including the service of suppliers have effect on performance satisfaction in internal process.

Keywords

Article Details

How to Cite
Auanguai, P., & Thuannadee, S. (2019). Satisfaction Performance for Small and Medium Enterprises Product Sector in Nakhon Ratchasima Province. WMS Journal of Management, 8(2), 112-121. Retrieved from https://www.tci-thaijo.org/index.php/wms/article/view/184380
Section
Research Articles-Academic Articles
Author Biographies

Preeyakamon Auanguai

School of Management Technology, Institute of Social Technology, Suranaree University of Technology

111 University Avenue, Subdistrict Suranaree, Muang, Nakhon Ratchasima , 30000 Thailand.

Sunitiya Thuannadee

School of Management Technology, Institute of Social Technology, Suranaree University of Technology

111 University Avenue, Subdistrict Suranaree, Muang, Nakhon Ratchasima , 30000 Thailand.

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