An Analysis of Factors in Logistics Management Influencing Business Value of Swiftlet Nest Entrepreneurs in Krabi Province Analysis

Main Article Content

Puden Kaewpibal Ketkuda Kotikul

Abstract

The purpose of this research was to investigate factors in Logistics Management that influenced the business value of swiftlet nest entrepreneurs in Krabi Province.To collect data, questionnaires were distributed to 148 swiftlet nest entrepreneurs. Statistics for data analysis was descriptive statistics and multiple regression analysis which was used to test the relations among the variables. The findings show that


Regarding to logistics activities, swiftlet nest entrepreneurs placed importance on waste disposal. Transportation and packaging were ranked as the second place. With respect to the business value, productivity increasing and sustainable entrepreneurship were the first priority. Moreover, it was found that four independent variables namely packaging, order processing, customers’ demand forecasting and purchasing positively affected the business value. On the other hand, two independent variables namely transportation and inventory management negatively affected the business value at a significance level of 0.05.

Keywords

Article Details

How to Cite
Kaewpibal, P., & Kotikul, K. (2019). An Analysis of Factors in Logistics Management Influencing Business Value of Swiftlet Nest Entrepreneurs in Krabi Province Analysis. WMS Journal of Management, 8(3), 93-101. Retrieved from https://www.tci-thaijo.org/index.php/wms/article/view/206471
Section
Research Articles-Academic Articles
Author Biographies

Puden Kaewpibal

Faculty of Management Technology, Rajamangala University of Technology Srivijaya

109 Moo 2. Tham Yai, Thung Song, Nakhon Si Thammarat, 80110 Thailand

Ketkuda Kotikul

Faculty of Management Technology, Rajamangala University of Technology Srivijaya

109 Moo 2. Tham Yai, Thung Song, Nakhon Si Thammarat, 80110 Thailand

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