A Study of the Priority of Management Factors of Sport Tourism in the Eastern Lanna Area

Main Article Content

Pannanat Saksirikhun Prakobsiri Pakdeepinit Warach Madhyamapurush

Abstract

The objectives of the study entitled “the Priority of Management Factors of Sport Tourism in Eastern Lanna Area” were to study the characteristics of sports and tourism organizer and to analyze the priority of management factors of sport tourism in the Eastern Lanna Area. This study area was the Eastern Lanna and Chiang Rai province and Phayao were chosen as the study area. Due to Chiang Rai had readiness in tourism and Phayao was adjacent with Chiang Rai which would affect the tourism together as well as increasing the opportunity of the tourism to Phayao province. In addition, the study was completed through text books, journals, articles related research, and interviews Inquiry from the key informants using Purposive Sampling for 30 people. The questions were emphasized on the priority of management factors of sport tourism in the Eastern Lanna Area. The findings showed that the private sector organized the activities mainly. The events were held to promote tourism in the area sometime.  As for the priority of management factors of sport tourism in the Eastern Lanna Area, it had the priority at the highest level (xˉ=3.66), in the overall. When considering each aspect, the value aspect was at a high level (xˉ=3.76), followed by the skills of the service provider (xˉ=3.70), followed by the management of service provider (xˉ = 3.70), style management (xˉ = 3.68), system management (xˉ = 3.67) structure management (xˉ = 3.56) and strategy management (xˉ = 3.51).

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How to Cite
Saksirikhun, P., Pakdeepinit, P., & Madhyamapurush, W. (2019). A Study of the Priority of Management Factors of Sport Tourism in the Eastern Lanna Area. WMS Journal of Management, 8(4), 83-94. Retrieved from https://www.tci-thaijo.org/index.php/wms/article/view/223146
Section
Research Articles-Academic Articles
Author Biographies

Pannanat Saksirikhun

School of Management and Information Sciences,University of Phayao. 19 Maeka, Muang District, Phayao 56000, Thailand.

Prakobsiri Pakdeepinit

School of Management and Information Sciences,University of Phayao. 19 Maeka, Muang District, Phayao 56000, Thailand.

Warach Madhyamapurush

School of Management and Information Sciences,University of Phayao. 19 Maeka, Muang District, Phayao 56000, Thailand.

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