The Participatory Value Creation of Crochet Product Tambon Chaehom Lampang Province

Main Article Content

Kanjana Ruttanateerawichien Sukonthip Susphachan Thanan Toathom Saranya Sinpanee

Abstract

The research study about participatory value creation of the crochet products of Chaehom Subdistrict was to find factors influencing value creation of the crochet products in order to be an approach for the crochet value creation of Chaehom Subdistrict. The research found seven factors affecting 1) The product has a variety of styles to choose 0.801. 2)The products were clearly declared prices 0.754. 3) It was able to produce according to individual customer’s requirements 0.679. 4) The products were approved by research results 0.648. 5) The products were achieved quality assurance from reliable organizations 0.627. 6) The products had special characteristics 0.536. 7) The products were obtained the rewards 0.501. It enabled to explain all independent variables’ variance at 62.833 percent. Thereafter, the factors were adopted to be applied to the production process together with using online marketing channel and consumer value creation approach resulting in incremental sales valued at 98,000 Baht.

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Article Details

How to Cite
Ruttanateerawichien, K., Susphachan, S., Toathom, T., & Sinpanee, S. (2019). The Participatory Value Creation of Crochet Product Tambon Chaehom Lampang Province. WMS Journal of Management, 8(4), 108-114. Retrieved from https://www.tci-thaijo.org/index.php/wms/article/view/223150
Section
Research Articles-Academic Articles
Author Biographies

Kanjana Ruttanateerawichien

Management Science, Lampang Rajabhat University, 119 Lampang-Mae Ta Road, Ban Hua Gnork, Tambon Chompoo,Amphur Muang, Lampang, 52100 Thailand

Sukonthip Susphachan

Management Science, Lampang Rajabhat University, 119 Lampang-Mae Ta Road, Ban Hua Gnork, Tambon Chompoo,Amphur Muang, Lampang, 52100 Thailand

Thanan Toathom

Management Science, Lampang Rajabhat University, 119 Lampang-Mae Ta Road, Ban Hua Gnork, Tambon Chompoo,Amphur Muang, Lampang, 52100 Thailand

Saranya Sinpanee

Management Science, Lampang Rajabhat University, 119 Lampang-Mae Ta Road, Ban Hua Gnork, Tambon Chompoo,Amphur Muang, Lampang, 52100 Thailand

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