Prasertsri, S., Khaochaurklang, S., & Changkaew, L. (2019). Service Innovation Market Orientation and Alliance Orientation that Affect the Business Performance Case Study: SMEs Hotel in Phitsanulok Province Thailand. WMS Journal of Management, 8(4), 95–107. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/223149