Cheethanom, Suphatorn, Chooleerat Kongrueang, and Aurachan Sirichote. 2016. “Consumer’s Shopping Behavior and Attitude Toward the Marketing Mix of Phatthalung Retail Post Shop”. WMS Journal of Management 2 (2), 38-46. https://www.tci-thaijo.org/index.php/wms/article/view/52880.