WMS Journal of Management 2019-05-22T11:41:04+07:00 Asst.Prof.Chuleerat KONGRUANG, Ph.D Open Journal Systems <p><strong>WMS Journal of Management</strong> is a peer-reviewed journal of Walailak University. The published articles cover multidisciplinary research, Business, Accountancy, Tourism and Economics. The journal is indexed in TCI Tier 1.</p> <p>Four issues are published a year (January-March, April-June, July-September and October-December).</p> <p>Online ISSN&nbsp; 2286-718X</p> Cover and Contents 2019-04-20T02:08:21+07:00 กองบรรณาธิการ วารสารการจัดการ 2019-04-20T02:08:18+07:00 ##submission.copyrightStatement## Cognition and Behavior in Personal Financial Planning of People in Hatyai City 2019-04-21T02:07:25+07:00 Porntip Jirathumrong Panern Intara Klangjai Sangwichitr Noppawan Mann <p>This study aims to understand the cognition and behavior in personal financial planning of people in Hatyai city. The researchers used questionnaires to collect data on a sample of 400 participants. The statistics for data analysis were t-test ANOVA at a significance level of 0.05. The findings indicated that the highest area of knowledge across the sample related to personal savings. In addition, the moderate level of behavior across the sample related to personal financial planning behavior; revenue and expenses management behavior; and investment behavior. The hypothesis testing shown that people with different personal factors, which consist of gender, age, number of family members, number of dependents, level of education, career, average monthly income, and average monthly expenses, had different cognition in each category of personal financial except cognition of personal saving. Moreover, People with different cognition of personal financial planning, saving planning, personal tax planning and retirement planning had different behavior in each categories of personal financial planning. This research shows that organizations involved in providing personal financial planning knowledge should play a role in providing knowledge on debt management, investment, risk management, insurance planning, and personal tax planning. In addition, they should assist people who seek counselling, on the understanding that many factors can influence a person’s financial knowledge. This advice will allow people to use and apply financial knowledge effectively.</p> 2019-04-21T02:07:04+07:00 ##submission.copyrightStatement## Consumptive Use Value of Indigenous Plants 2019-05-22T11:31:03+07:00 Waraporn Nunthasen Ke Nunthasen <p>This paper investigates on evaluating the consumptive use value of indigenous plants of Maefak sub-district, San Sai district, Chiang Mai province. Value of the Gross Village Product (GVP) is applied. The empirical results of consumptive direct use value in 2015 present that the total value equals approximately 15 Million Baht including 2.971 Million Baht of roots/tubers plants consumption, 3.333 Million Baht of leaves/shoots/stalks/stems plants consumption, 2.421 thousand Baht of flowers plants consumption, and 8.556 Million Baht of fruits consumption. Therefore, to consume indigenous plants help reducing the household expenses equals 4,376.400 Baht per year. Promoting indigenous plants consumption is not only reducing the household spending but also solving the environmental problems according to no chemicals use in indigenous plants.</p> 2019-04-21T09:54:34+07:00 ##submission.copyrightStatement## Key Factors of Successful Community-Based Tourism in Thailand: The Cases of Ban Bangphlap and Khlong Khon, Samutsongkhram Province 2019-04-21T10:24:09+07:00 Prompassorn Mahachanok <p>This research focuses on key factors of successful community- based tourism in Thailand. Key factors emphasizing on resources-based view in term of human resources capital are focused: transformational leadership and other five competencies of human capital. Gathering data is done by questionnaire with the whole population(160 respondents) and interview with 5 key informants. Structural Equation Model is employed for analysis. The results present that transformational leadership and human capital directly highly influence community participation in strategic planning. Community participation in strategic planning directly influences greatly on community- based tourism’s success. Results from interviews confirm the quantitative findings. Government is suggested to promote transformational leadership and the key competencies of human capital in practice to community –based tourisms’ participants to support Thai government policy” One Sub district, one tourism site” to succeed</p> 2019-04-21T10:23:48+07:00 ##submission.copyrightStatement## Influencing Factors on Tour Program Design in Creative Community Based Tourism 2019-04-21T10:27:19+07:00 Kanokkarn Kaewnuch <p>A tour program is an important initial step to create tourist’s experience at destination. It stimulates real experience of the destination through tourists’ perceptions of the community’s value on culture, tradition, ways of lives, activities, and tourism resources at the destination. The objectives of this paper is to explore factors that influence the design of the creative community based tourism tour program. This paper reviews relevant theories, as well as collecting qualitative data from in-depth interview, small group discussion and focus group discussion. The data was analyzed by using content analysis. From the data analysis, it was found that the key factors that influence on the successful of creating a tour program were; 1) community participation in creating and planning tour program, 2) local awareness of their skills, abilities and limitations on creating tour program, 3) well-thought-out on the planning process, and 4) selection process. The findings from this study will benefit communities as a host, by providing them the opportunity to maintain and reserve their cultures and natural resources. Moreover, the tour business will also be able to differentiate their business models from their competitors in the market and propose more value to their targeted tourists.</p> 2019-04-21T10:26:53+07:00 ##submission.copyrightStatement## A study of Activities with happiness in the organization and Generation that affect happiness within work 2019-04-21T10:31:51+07:00 Pornchanok Tunyateerapong Patamawan Jindarak <p>The purposes of this research are to study Activities with happiness in the organization (AHAO) and Generation that affect happiness within work (HAW). The sampling group in this research is workers in Thai Tobacco Monopoly, Ministry of Finance. The sample sign is&nbsp; 353 workers from 2,951 workers and using questionnaires as the research tool. Statistics in data analysis were percentage, mean, standard deviation, Pearson’s correlation coefficiency, Multiple regression analysis, and analysis of covariance (ANCOVA).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of this research were as follows: The level of satisfaction of AHAO and The level of HAW are at high level. The relation of AHAO have positive influence on the HAW and there are 4 activities from 8 activities that influence on the HAW are Happy Body, Happy Heart, Happy Brain and Happy Soul. There are no difference on the comparison of AHAO and Generation that affect HAW at a significance level of 0.05</p> 2019-04-21T10:31:21+07:00 ##submission.copyrightStatement## The Moderating Effect of Corporate Governance on Relationship between CEO Power and Firm Performance 2019-04-21T12:36:51+07:00 Duangnapa Sukhahuta Ravi Lonkani Chaiwuth Tangsomchai Jomjai Sampet <p>The purpose of this study is to study the effect of corporate governance on the relationship between CEO power and firm performance. The sample has been collected for 7 years, from 2010 to 2016. This study uses the Multiple Regression Analysis to test the relationship between CEO power and firm performance. In addition, this study tests the moderation effect of corporate governance on the relationship between CEO power and firm performance.</p> <p>The empirical study found that CEO power has statistical significance effect on firm performance. To test the moderating effect, this study found that the effect of the interaction between CEO power and corporate governance is not significant to the firm performance. Thus, we tested the sub-group analysis to see the effect of corporate governance on those relationship. This empirical study shows an interesting result. When companies have high CG score, the relationship between CEO power and firm performance is not significant. In contrast, when companies have low CG score, the relationship between CEO power and firm performance shows a negative effect to firm performance. This study implied that the companies with low level of corporate governance will have an Agency problem. CEOs who hold the position of the chairman of the board will have high power level thus they will be difficult to be monitored from the board. As a result, they can take advantage for their own benefit instead of for the shareholders.&nbsp;Finally, the firm performance declined.</p> 2019-04-21T12:36:19+07:00 ##submission.copyrightStatement## The Study of Factors affecting Buying Decision for Takeaway Fast Food in CBD 2019-04-21T12:41:37+07:00 Varit kongkitcherdchu Watcharapoj Sapsanguanboon <p>The objectives of this study are: 1) To study the marketing mix factors affecting the buying decision of fast food takeaway. 2) To study the demographic that influences the buying decision of fast food takeaway. 3) To study the relationship between demographic and marketing mix. Questionnaires are used for data collection. A sample of 400 people who work or live in CBD area and who work or live in the New CBD area. Descriptive statistics and inferential statistics consisting of T-Test, one-way ANOVA, and Chi-square test are employed for hypotheses testing.</p> <p>The result shows that the first three of marketing mixes are physical environment, price and process respectively. Factors affecting the buying decision fast food takeaway of five menus indicates that demographic and occupation influenced the buying decision of fast food takeaway of 1<sup>st</sup> menu (Salted Egg Chicken/Fish/Pork with Rice) and 4<sup>th</sup> menu &nbsp;(Chicken/Fish/Pork Gungpao with Rice). Moreover, the difference of education influenced the process and the different income influenced the promotion, process and physical environment.</p> 2019-04-21T12:41:07+07:00 ##submission.copyrightStatement## The Accounting Students and Graduates’ Expectation, Satisfaction and Needs Assessment for Cooperative Education: Walailak University 2019-04-21T12:44:55+07:00 Siriporn Sawangarreerak Ratchada Suwangerd Pankeawta Lakkanawanit Alisara Saramolee Prapada Srisuwan Watcharawat Promma Sommuk Aujirapongpan <p>This research aims to 1) study the expectations, satisfaction and needs of students and graduates in accounting toward cooperative studies. 2) compares the differences in expectations, satisfaction, and needs of students and graduates in accounting in accordance with number of term of cooperative studies. 3) to provide guidance for the improvement of accounting courses. The samples used in this study were the graduates (graduated in 2017) and current year 1 to year 4 accounting students. Statistics used in the study and analysis were frequency, percentage, mean, standard deviation. One-way ANOVA was used to determine the statistical significance level at 0.05 and post hoc test by multiple comparisons.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results show that: 1) students and graduates have the highest overall average expectations. They also have the highest overall average satisfaction. In addition, an assessment of the overall need was found that students with one term, two terms and three terms co-ops had a need for knowledge, competencies developed by cooperative education and accounting software, respectively. 2) By comparing the difference between expectation and the number of term of cooperative studies, it was found that students and graduates with different number of cooperative terms had different expectation in three aspects:- the knowledge of basic accounting, accounting software and opportunity of getting job prior to cooperative education. In additions the mean of satisfaction and needs assessment from 1, 2 and 3 terms of cooperative studies were not significantly different. 3) For suggestion, the students should be equipped with an accounting software subject, taxation workshop and&nbsp;personalities developing&nbsp;project prior cooperative study.</p> 2019-04-21T12:44:33+07:00 ##submission.copyrightStatement## Satisfaction Performance for Small and Medium Enterprises Product Sector in Nakhon Ratchasima Province 2019-04-21T12:50:05+07:00 Preeyakamon Auanguai Sunitiya Thuannadee <p>This research aimed to study effects of supplier selection factors on performance satisfaction of Small and Medium Enterprises (SMEs) product sector in Nakhon Ratchasima Province. Questionnaires were used to collect data from 100 SMEs. &nbsp;The collected data was analyzed by frequency, percentage and multiple regression analysis. The study found that quality of raw materials and delivery of raw materials have effect on performance satisfaction in quality of finished goods. While price of raw materials have effect on performance satisfaction in cost. the relationship between suppliers and buyer and production capacity of suppliers have effect on performance satisfaction in meet customers’ needs. Including the service of suppliers have effect on performance satisfaction in internal process.</p> 2019-04-21T12:49:33+07:00 ##submission.copyrightStatement## Competencies of Human Resources Professional 2019-05-22T11:41:04+07:00 Rachadatip Uppathampracha <p>The objective of this article is to give information about the importance, history, meanings, components, types, and benefits of HR professional competencies. These competencies can be analyzed in terms of eight aspects, including (1) Business Acumen, meaning the ability to select and apply information in a way that contributes to the organization's strategic planning, that helps to analyze the organization’s needs, and that proposes solutions to problems; (2) Global Mindset, which refers to the ability to understand, value, and consider a diversity of perspectives and cultural backgrounds; (3) HR Expertise, referring to the knowledge of principles, practices, and functions of effective human resource management; (4) Strategic Contributions, a term which refers to such key elements as culture management, change management, strategic decision-making, customer focus, and the development of market networks; (5) Personal credibility, which refers to the building and delivering of professionalism by drawing on the organization’s commercial and HR expertise in ways that bring value to the organization, its stakeholders, and its peers; (6) Communications, which refers to the ability to effectively exchange information with stakeholders; (7) Business technology, which refers to being aware of technologies, with an emphasis on their application as a key tool for implementing strategies, for providing linkage to planning, for effective data analysis, and for assistance in carrying out various projects; and (8) Ethical Practice, which refers to the ability to integrate core values, integrity, and accountability throughout all organizational and business practices.</p> 2019-04-21T12:53:58+07:00 ##submission.copyrightStatement##