Trade Finance Services Model with Thai Internet-Banking Innovation

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ชำนาญ เงินดี


The objectives of this research were (i) to study elements of internet-banking technology acceptance for Thai trade finance service, and (ii) to study trade finance services model with Thai internet-banking innovation. The study was a qualitative research by documentary method and field survey method which used in-depth interview by interview guide from key informant in Bangkok. The key informant are 30 commercial banks. Sources of information were examined by data triangulation and methodological triangulation, and used content analysis by descriptive analysis. The results of the study were 1) The elements of internet-banking technology acceptance for Thai trade finance service as Technology Acceptance Model (TAM) were Gender, Age, Experience, Support environment, Perceived usefulness (PU), Perceived of ease of use (PEOU), Attitude toward using (AT). 2) Trade finance services model were 3 models such as Traditional service, Stand alone service, and Online service. The illustrate elements affecting to develop traditional service to online service.

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