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The objectives of this study were 1) to investigate the level of charismatic leadership of head department, 2) to explore the influence of personality and leader-member social exchange on charismatic leadership of head department, and 3) to identify charismatic leadership traits. The subjects consisted of 214 subordinates from all departments in Prince of Songkla University, Hat Yai Campus. The data were collected through online questionnaires, and analyzed using frequency, percentage, mean, standard deviation and Multiple Regression Analysis. The results revealed that subordinates rate the charismatic leadership of head department at sometimes level. Moreover, the significant predictors of charismatic leadership at the level of 0.01 were leader-member social exchange, extraversion, and conscientiousness. The model explained 60% of variance. The subordinates indicated that charismatic leadership traits should be justice, careful, work knowing, bold and brave decision and honesty.
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