การเปิดรับข้อมูลข่าวสารอาเซียน การรับรู้ และทัศนคติต่ออัตลักษณ์อาเซียน ที่มีผลต่อการปรับตัวของประชาชนในกรุงเทพมหานคร

Abstract

(ASEAN Information Exposure, Perception and Attitude towards
ASEAN  Identity  affecting the Adjustment among People in Bangkok)

Abstract

           The  research aimed  to  investigate 1) the level of ASEAN information exposure, perception  of ASEAN identity , attitude towards ASEAN identity and adjustment to ASEAN identity among people in Bangkok 2) the correlation between ASEAN information exposure  and  perception of ASEAN identity , and ASEAN information exposure  and attitude towards ASEAN identity among people in Bangkok 3) ASEAN information exposure, perception  and attitude towards ASEAN  identity  affecting the adjustment among people in Bangkok. Samples were the total of 400 people in Bangkok  who were selected by multi- stage random sampling technique. Data  were collected  using  a questionnaire with the reliability   of .93, .88, .94 , and .96 respectively. Statistical data analysis used descriptive statistic, Pearson product moment correlation coefficients and multiple regression analysis. The research findings were as follows: 1) ASEAN information exposure among people in Bangkok was at the high level. Their perception of ASEAN identity, attitude towards ASEAN identity and adjustment to ASEAN identity were at the moderate level. 2) ASEAN information exposure among people in Bangkok was not correlated to perception of ASEAN identity, ASEAN information exposure was positively correlated to attitude towards ASEAN identity with statistical significance at 0.01 3) ASEAN information exposure, perception of ASEAN identity, attitude towards ASEAN identity could predict the  adjustment among people in Bangkok to ASEAN identity with 51.90 percentage. The important predictor was an attitude towards ASEAN identity.

Keywords: ASEAN Information Exposure, Perception, Attitude, Adjustment,ASEAN Identity