Factors of Merchants’ Readiness and Acceptance toward QR Code Payment Adoption Merchants’ Readiness and Acceptance of QR Code Payment Adoption

Main Article Content

เกวลิน จันทร์ประเทศ [Kawalin Chanprates] ภูมินันท์ ปิยทัศน์นันท์ [Bhuminan Piyathasanan]

Abstract

This research studies about merchants’ readiness and acceptance of QR payment adoption is based on Technology acceptance model with 5 additional factors. This research is a qualitative research using the In-depth interview with Open-ended questions. The population of this research comprises 25 merchants and 4 executives of three major banking service providers which are authorized to provide Standard QR code. The findings indicate that perceived usefulness, perceived ease of use, cost, network externalities, security and trust, personal innovativeness and customer shopping experience are the factors influencing merchants’ acceptance of QR payment. In terms of attitude, most of the merchants have a positive attitude toward QR payment service and are likely to continue using QR payment in the future.

Keywords

Article Details

How to Cite
[Kawalin Chanprates]เ. จ., & [Bhuminan Piyathasanan]ภ. ป. (2019). Factors of Merchants’ Readiness and Acceptance toward QR Code Payment Adoption. Journal of Business, Economics and Communications, 14(2), 165-182. Retrieved from https://www.tci-thaijo.org/index.php/BECJournal/article/view/129960
Section
บทความวิจัย (Research article)

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