Published: 2024-03-31

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Research Articles

NEEDS ASSESSMENT OF THE DEVELOPING LEARNING INNOVATION SKILLS OF ADMINISTRATOR IN BUDDHACHINNARAJ CONSORTIUM UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE PHITSANULOK UTTARADIT

Kanda Kanchim , Nikom NakAi

11-21

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VIEWERS PERCEPTIONS OF POLITICAL IDEOLOGY IN THE FILM THE HUNGER GAMES

Chonthicha Krittayajanlong, Kajohn Fyeted, Warapan Apisuphachok

22-32

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CONFLICT MANAGEMENT OF SCHOOL ADMINISTRATORS UNDER SUKHOTHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Mongkhon Makjeen , Nikom NakAi

33-44

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EVALUATION OF SCHOOL - BASED CURRICULUM ON THAI LANGUAGE SUBJECT AREA OF WATWANGHONG SCHOOL, LANSAKA, NAKHON SI THAMMARAT, BY USING CIPPIEST MODEL

Pitchanan Tawaburee, Parussaya Kiatkheeree, Sirisawas Thongkanluang

45-55

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THE EXPOSURE OF CONTENT COMPONENTS’ FOOD TRAVEL YOUTUBERS THAT AFFECT YOUTUBE CHANNEL VIEWERS’ DECISION TO PARTICIPATE IN CULTURAL FOOD TOURISM

Thanutchaporn Puangtong, Kajohn Fyeted, Warapan Apisuphachok

56-64

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THE NARRATIVE STRATEGY AND INSPIRATION FROM CHARACTER CONTENT UNDER THE CONCEPT OF BABY SCHEMA ON FACEBOOK

Chayanis Kaewprasert, Bhanond Kumsubha, Saranthorn Sasithanakornkaew

87-95

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USING THE SKILLS OF MODERN SCHOOL ADMINISTRATORS FOR PRIVATE SCHOOL MANAGEMENT IN THE 21ST CENTURY UNDER THE OFFICE OF EDUCATION NAKHON RATCHASIMA PROVINCE

Donlawat Wannalad , Teerapon Kongnawang

96-104

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HUMAN RESOURCE MANAGEMENT AFFECTS OPERATIONAL EFFICIENCY OF EMPLOYEES OF SINGBURI PROVINCIAL ADMINISTRATIVE ORGANIZATION PROVINCE

Nuttawat Siripornwut, Jiraporn Sukkarom, Taret Tanasomboon, Kamrob Siyawanich

105-116

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NARRATIVE STRATEGIES FOR REVIEW BRAND NAME BAGS ON PLATFORM TIKTOK

Chanita Sukwitchai, Bhanond Kumsubha, Kajohn Fyeted

117-127

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INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS FOR THE EFFECTIVENESS OF PRIVATE SCHOOL UNDER THE NAKHON RATCHASIMA PROVINCIAL EDUCATION OFFICE

Pimphakan Sommee

128-139

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INFLUENCES OF ONLINE REVIEWS AND ATTITUDE TOWARD PURCHASE INTENTION OF SECOND - HAND BRAND NAME PRODUCTS AMONG FIRST JOBBERS

Ponlapat Paethanom

151-158

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SUSTAINABLE COMMUNITY WELL- BEING DEVELOPMENT THROUGH CONTEXT- BASED APPLICATION: A CASE STUDY OF BAN HUAI NUMNUAK, SUAN PHUENG DISTRICT, RATCHABURI PROVINCE

Nipawan Charoenlak

170-180

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Exposure To Online Media, Attitudes, Subjective Norm And Intention To Use Beauty Procedures Services Among The Beauty Beasts Group

Patarawarin Or-aisoon

181-191

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EFFECTS OF HEALTH EDUCATION ON CATARACT SURGERY PATIENTS AT KOH SAMUI HOSPITAL

Pakathip Chokkhanaphitak

192-203

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CONDITIONS AND PROBLEMS IN ORGANIZING TEACHER PROFESSIONAL TRAINING AT THAI BUDDHIST UNIVERSITIES

Phra Teerawat Oanteng, Arunee Hongsiriwat

204-214

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Adoption of Augmented Reality Technology and Cosmetics Purchase Behavior among Female Consumers

Lapatrada Phuengphung

215-226

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A STUDY AND ANALYSIS OF THE PROMOTION OF A GROWTH MINDSET IN EDUCATIONAL INSTITUTION ADMINITRATION: A CASE STUDY OF THE THUNGKHANAN WITTAYA SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHANTHABURI, TRAT

Rawiwan Sittisuwan

227-236

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EFFECTIVENESS OF CARE MODEL FOR STROKE PATIENTS AT HOME, KOH SAMUI HOSPITAL

Narumon Apivatanagul

237-246

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A Storytelling of Environmental Brand of Rubber Killer Brand

Punnapaporn Sukbang

247-255

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Guidelines for Improving the Informatization Leadership of the Public University Administrators of Guangxi Province in China

Ning Yanzhen

256-263

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Consumers’s Awareness of Marketing Strategy Influencing Acceptance Behaviors of Consumers of Games in Thailand.

Kesini Satravaha

264-271

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DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING LEARNING MANAGEMENT OF TEACHERS IN MUEANG PHATTHALUNG CONSORTIUM UNDER PHATTHALUNG SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Haruethai Kakaew

272-282

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ONLINE ADVERTISING MEDIA EXPOSURE ATTITUDE TOWARDS BRAND AMBASSADOR AND BRAND IMAGE THAT INFLUENCES THE INTENTION TO PURCHASE CELINE BRAND PRODUCTS

Punnapha Chumpetch

283-291

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Academic Article

MOOCs: A NEW OPPORTUNITY FOR EDUCATION IN THE ERA OF CHANGE

Apichat Rodniyom

1-10

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USING BUDDHIST INNOVATIONS TO SOLVE POLITICAL AND ADMINISTRATIVE PROBLEMS

Phrakrusangkhakit Phisan Kanthasilo, Phrakrusamu Suphachi Suphathammo, Jirawat Malithong, Phrakrubowon Chaiwat Maytheko

65-77

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BUILDING DIGITAL POTENTIAL IN MANAGING GOVERNMENT ORGANIZATION IN RESPONSE TO TECHNOLOGICAL CHANGE

Chestapat Promchana, Voradej Chandarasorn, Pensri Chirinang, Whiphat Mankan

78-86

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MOTIVATION OF RETENTION’S WORK FOR REGISTERED NURSES IN SUB-DISTRIC HEALTH PROMOTION HOSPITAL

wasana Boonyamanee

140-150

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“SAWANG MODEL” MANAGEMENT MODEL WITH “PDCA” QUALITY CYCLE TO BECOME AN OBEC MORAL SCHOOL : LESSONS LEARNED FROM WAT SAWANG AROM SCHOOL PHRA NAKHON SRI AYUTTHAYA PRIMARY EDUCATIONAL SERVICE OFFICE, AREA 1

Wariyaphat Woraphatsorakul

159-169

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