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This study is about the logo designing of the kamphaeng phet rajabhat university that using for souvenirs. The purposesof the study areuniversal designing of the kamphaeng phet rajabhat university logo for using in souvenirs or products of kamphaeng phet rajabhat university that suitable for using in any events. First, started from a study about the history and identity of kamphaeng phet rajabhat university to specify and analyze the way to design, then beginning to design the new contemporary style the kamphaeng phet rajabhat University’s logo. The new logo is meaningful and easy to remember. Designing and developing kamphaeng phet rajabhat University’s new logo by using golden teak flower, the English acronym of the university and orange color. From the people’s satisfaction evaluation found that the satisfaction of the kamphaeng phet rajabhat University’s new logo designing is being in the high level in every topic, especially in contemporary and universal design topic has the highest average at (x̄) 4.46 and 0.50 in S.D. that mean the satisfaction level is high.