Societal Acceptance toward the Research Results in Thai’s Graphic Design: Proposed Model

Abstract

The research fields of graphic design in Thailand have both the core and application research. The
general objective of core research was to find the concepts or components of the improved effective
graphic design. Likewise, the aim of application research was to test the results or productions of graphic
design with actual environment. The common research processes have three steps. The first step was to
analyze the components of graphics from real situation. The second step was to produce the prototype or
the art works, and the final step was to evaluate the target groups. Moreover, the details for each fields
research step were different. For instance, study of Thai’s graphic design research, the important of research
question was an extraction of Thai’s identity and the uniqueness of conceptual graphic design with
Technology Acceptance Model (TAM). However, the results of research were neither used in real situation
nor environment of the real world. This paper, aimed to propose the methods of the acceptance of society
toward the results of graphic design researches.