Self-Disclosure and Self-Presentation on Facebook: The Role of Knowledge-Building Experience and Self-Monitoring

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thanawut naigowit Thanawut Naigowit


This research examines Facebook users’ experiences as it relates to the effects of self-monitoring and self-disclosure on user’s self-presentation. The survey research using a self-administered questionnaire was conducted with 274 samples. Multiple regression analyses were used to test the hypotheses. The results demonstrate that experiences with ones’ partner, channel-in-use, and topic have a positive influence on self-disclosure. Self-monitoring was positively associated with individual’s valence, intentionality, and honesty on Facebook. Further, self-disclosure was associated with self-presentation on Facebook. The findings support and extend the theory of channel expansion and the relationships between self-disclosure and self-presentation.


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