Factor on the Survival of Local Newspapers

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ศุภศิลป์ กุลจิตต์เจือวงศ์

Abstract

This paper is to study factors which affected the existence of local newspapers. Eleven related papers conducted during 2002-2012 were analyzed. Results showed that capital is the primary internal factor that affects the survival of local newspapers, followed by strategy, and business administration, respectively. Meanwhile, support from social organization is the most important external factor that affects the survival of local newspapers, followed by advertisers, and suppliers, respectively.

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Research Articles